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Frozen Breakfast Foods - US - July 2019

Frozen Breakfast Foods - US - July 2019

"With 2019 sales estimated to reach $3.7 billion and forecast to continue on this same trajectory, the frozen breakfast category is holding its own, fueled by consumer pursuit of heartier breakfast solutions. Innovation in not only flavors and formats but also nutritionally focused positioning is gaining traction as consumers seek a mix of excitement and holistically healthy products. Families are a strong base for the category, with kids leading consumption. Opportunities to engage adults will be the catalyst for growth."

- Kaitlin Kamp, Food & Drink Analyst

This report looks at the following areas:

Breakfast continues to lose importance
Consumers age out of frozen breakfast
Other breakfast foods have stronger reputations

TOC available on request

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