Chocolate Confectionery - Ireland - October 2016
“Concerns over sugar are putting pressure on sales as Irish consumers limit their consumption of chocolate and buy healthier snacks compared to a year ago, indicating that consumers are switching to healthier alternatives. Placing a greater emphasis on smaller-portion formats can help brands position chocolate as a treat that can be enjoyed in moderation and as part of a balanced diet.”
– James Wilson, Research Analyst
This report examines the following areas:
What types of chocolate do Irish consumers buy?
Sugar concerns pose risk to chocolate sales
Why are Irish consumers buying chocolate?