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Chocolate Confectionery - Ireland - October 2016

Chocolate Confectionery - Ireland - October 2016

“Concerns over sugar are putting pressure on sales as Irish consumers limit their consumption of chocolate and buy healthier snacks compared to a year ago, indicating that consumers are switching to healthier alternatives. Placing a greater emphasis on smaller-portion formats can help brands position chocolate as a treat that can be enjoyed in moderation and as part of a balanced diet.”

– James Wilson, Research Analyst

This report examines the following areas:

What types of chocolate do Irish consumers buy?
Sugar concerns pose risk to chocolate sales
Why are Irish consumers buying chocolate?

TOC available on request

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