Breakfast Foods - US - July 2018

Breakfast Foods - US - July 2018

"Boosting the importance of breakfast is in order. Only about half of US adults think breakfast is more important than lunch or dinner, down from 2014, and less than half say it sets the tone for their day. Nevertheless, consumption is high. Opportunity for portable options is strong, with few weekday breakfast eaters doing so while in transit, others doing so at their destination. Foodservice occasions spike on weekends."

- Beth Bloom, Associate Director - Food & Drink

This Report looks at the following areas:

Breakfast dips as most important meal of the day
Busy schedules are most likely to blame for skipping breakfast
One in five younger adults eats breakfast while in transit

TOC available on request

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