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Attitudes towards Private Label Alcoholic Drinks - UK - August 2017

Attitudes towards Private Label Alcoholic Drinks - UK - August 2017

“Highlighting the heritage of the producers behind private label alcohol and giving more information about how and where the drinks are made will elicit more trust from consumers. Similarly, flagging up the skills and expertise of their in-house experts will help to build confidence in private label ranges.”

- Emma Clifford, Senior Food and Drink Analyst

This report looks at the following areas:

Being more vocal about the heritage of private label producers is needed to build trust
Sampling campaign creating in-store theatre can drum up interest
Supermarkets can leverage consumers’ openness to own-label alcohol for casual drinking occasions


TOC available on request

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