Attitudes towards Cooking in the Home - UK - July 2018

Attitudes towards Cooking in the Home - UK - July 2018

“People’s preference for cooking over prepared meals, and for meals which are quick and easy to prepare, fuels considerable demand for products offering shortcuts to preparing/cooking meals. Home cooks are also looking for more meal inspiration when doing their grocery shopping, and retailers can help here through offering more bundle offers for meals with a short list of affordable ingredients, and recipe ideas alongside ingredients on promotion.”

- Richard Caines, Senior Food & Drink Analyst

This report will look at the following areas:

Room for brands and retailers to help home cooks with planning meals for the week
Overcoming barriers to expanding meal repertoires through focusing on factors influencing meal choice
A range of products can help offer shortcuts to scratch cooking

TOC available on request

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