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Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.

Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.

This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.

Target Audience:

  • Web portal companies
  • Advertisement agencies
  • Digital content providers
  • Internet media companies
  • Mobile network operators
  • Digital advertising companies
  • Mobile commerce companies
  • Mobile advertising companies
  • Wireless device manufacturers
  • Brand management companies
Report Benefits:
  • Digital advertising forecasts
  • Understand digital advertising strategies
  • Learn about the impact of Real-time Bidding (RTB)
  • Learn about direct response and commerce decision cycle
  • Identify trends and opportunities in various digital ad methods
  • Understand emerging digital advertising methods such as direct response
  • Understand the future of next generation methods such as Augmented Reality
  • Identify the role of Big Data in digital advertising and how it will affect the future of advertising

General Methodology

Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.

We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.

In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.

We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.

We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.

Forecasting Methodology

Step 1 - Forecasts Input: The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.

Step 2 - Forecasting of Future Years: Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.

Step 3 - Validation of Data: The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.

1.0 Executive Summary
2.0 Introduction
2.1 Overview Of Digital Media Vs. Traditional Media
2.2 Current Status Of Digital Media Over Traditional Media
2.2.1 Transformation Of Online Advertising
2.2.2 Declining Trend Of Traditional Advertising
2.2.3 Digital Market Share Over Traditional Advertising
2.3 Major Advertisement Relocation Trends
2.3.1 Relocation Of Budget From Tv To Online
2.3.2 Digital Advertisement Over Tv Commercial
2.3.3 Brand Effectiveness Analysis Of Digital Advertisement Over Tv
2.4 The Digital Advertisement Ecosystem
2.5 Digital Advertising Value Chain
3.0 Digital Advertising Methods
3.1 Online Advertising
3.2 Mobile Display Methods
3.3 Mobile Search Method
4.0 Digital Advertising Market 2013-2018
4.1 Global Digital Advertisement Market Value
4.1.1 Global Trends In Digital Advertising 2013-2018
4.1.2 Digital Advertisement Growth Globally 2013-2018
4.1.3 Digital Advertisement Revenue By Region 2013-2018
4.1.4 Global Digital Advertising Revenue 2013-2018
4.2 Search Engine Revenue In Digital Advertising 2013-2018
4.3 Market Share By Format
4.4 Global Digital Advertising Budget Breakdown 2013
4.5 Direct Response And The Marketing To Commerce Cycle
4.5.1 Mobile Direct Response
4.5.2 Key Mobile Direct Response Methods
5.0 Future Of Digital Advertising
5.1 Wireless Devices
5.2 Digital Bidding
5.3 Digital Will Domination
5.4 Diversified Ad Formats
5.5 Opportunities Business-to-business (B2b)
6.0 Real-time Bidding (Rtb) In Digital Advertisement
6.1 Real Time Bidding Ecosystem Analysis
6.2 Rtb Market 2013-2018
6.2.1 Rtb Global Market Value 2013-2018
6.2.2 Auction Volume By Mobile Os 2013
6.3 Rtb In Mobile Display Prospects 2013-2018
6.4 Rtb Industry Trends
6.4.1 Usa Automobile Industry Case
6.4.2 Rtb To Share Display Market
6.4.3 Real-time Bidding To Take Ever-bigger Slice Of Display Pie
7.0 Digital Advertising With Wearable Technologies
8.0 Augmented Reality In Digital Advertising
8.1 Growth Driver Analysis For Augmented Reality
8.1.1 Improvement In User Experience
8.1.2 Increasing Demand For Smartphones And Tablet Pcs
8.1.3 Diversification Into New Applications
8.2 Ar Solution Devices Market Deployment Challenges: A Market Outlook
8.2.1 Bandwidth Constraints
8.2.2 Problem With Lbs Inside A Building
8.3 Augmented Reality Forecasts
8.3.1 North America
8.3.2 Asia Pacific
8.3.3 Europe
8.3.4 Middle East & Africa
8.3.5 Latin & Central America
8.3.6 Ar In Tourism: A Key Ar Market And An Key Advertising Segment
9.0 Big Data In Digital Advertising
9.1 Big Data Ecosystem In Digital Advertising Industry
9.1.1 Big Data Technologies:
9.1.2 Economics:
9.1.3 Business Insights:
9.2 Dmp (Data Management Platforms) And Data Scientists
9.3 Targeting Audience In Digital Advertisement By Big Data
10.0 Conclusions
List of Figures
Figure 1: Traditional Advertisement vs. Digital Advertisement 2013-2018
Figure 2: Growth of Online Advertisement 2013-2018
Figure 3: Traditional Advertisement in Decline 2013-2018
Figure 4: Reasons behind Choosing Digital Media over Traditional Media
Figure 5: Digital Multiplier Effect
Figure 6: Consumers Preferences - TV commercial vs. Video Advertisements
Figure 7: Brand Effectiveness Metrics TV vs. Video Ad (Full Episode Online)
Figure 8: Digital Advertisement Ecosystem
Figure 9: Digital Advertising Value Chain and Activities
Figure 10: Forms of Online Advertising
Figure 11: Online Advertising Global Share 2013-2018
Figure 12: Mobile Display Advertisement Method
Figure 13: Mobile Search Method in Digital Advertisement
Figure 14: Digital Advertising Trends 2013-2018
Figure 15: Digital Advertising Revenue ($M USD) 2013-2018
Figure 16: Digital Ad Revenue Share by Region and Format 2013
Figure 17: Global Digital Advertising Budget Breakdown 2013
Figure 18: Tablet vs. Smartphone Market Share 2013-2018
Figure 19: Digital Advertising in 2018
Figure 20: A Diversified Digital Advertising Format Future
Figure 21: Content Marketing Channel used by B2B Marketers
Figure 22: Real Time Bidding Ecosystem
Figure 23: Global Market Value of RTB 2013-2018
Figure 24: Auction Volume by mobile OS 2013
Figure 25: RTB in Digital Advertising 2013-2018
Figure 26: Growth in Digital Automotive Industry 2013-2018
Figure 27: Smartphone Visitors in US Automotive Industry 2013-2018
Figure 28: RTB Tracker
Figure 29: Growth of Real Time Bidding Advertisements 2013-2018
Figure 30: Digital Advertisement through Wearable Technologies
Figure 31 AR Market Share (%) by Region: 2013
Figure 32: Augmented Reality users by Category 2018 Projections
Figure 33 Global Augmented Reality Devices Market Revenues 2011 – 2017
Figure 34 AR in Tourism Market in North America
Figure 35 AR in Tourism in Asia Pacific
Figure 36 AR in Tourism in Europe
Figure 37 AR in Tourism in ME and Africa
Figure 38 AR in Tourism in Latin and Central America
Figure 39 Augmented Reality in Tourism
Figure 40: Big Data Ecosystem in Digital Advertisement
List of Tables
Table 1: Global Digital Advertising Growth 2013-2018
Table 2: Digital Advertisement Revenue by Region 2013-2018
Table 3: Top Digital Search Engine Revenue 2013-2018
Table 4 Augmented Reality in Tourism revenues 2013-2018

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