Digital Advertising: Market Opportunities and Forecast 2013-2018
Digital advertising methods have made a substantial impact on traditional media and advertising in recent years. Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms. This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.
Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising. Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new channel that will supplement existing wireless modalities such as smartphones and tablets.
This research evaluates digital advertising methods, key issues, challenges, and opportunities for players in the ecosystem. The report includes analysis of existing and emerging display/UI methods as well as supporting systems and procedures. The report also includes market driver evaluation and forecasts for digital advertising in various modalities.
- Web portal companies
- Advertisement agencies
- Digital content providers
- Internet media companies
- Mobile network operators
- Digital advertising companies
- Mobile commerce companies
- Mobile advertising companies
- Wireless device manufacturers
- Brand management companies
- Digital advertising forecasts
- Understand digital advertising strategies
- Learn about the impact of Real-time Bidding (RTB)
- Learn about direct response and commerce decision cycle
- Identify trends and opportunities in various digital ad methods
- Understand emerging digital advertising methods such as direct response
- Understand the future of next generation methods such as Augmented Reality
- Identify the role of Big Data in digital advertising and how it will affect the future of advertising
Mind Commerce Publishing's research methodology encompasses input from a wide variety of sources.
We rely heavily upon our Subject Matter Experts (SME) in terms of their market knowledge, unique perspective, and vision. We utilize SME industry contacts as well as previous customers and participants in our market surveys and interactive interviews.
In addition, we rely upon our extensive internal database, which contains modeling, qualitative analysis, and quantitative data. We review secondary sources and compare to our primary sources to update previous findings (for prior version reports) and/or compile baseline information for technology and market modeling.
We share preliminary models with industry contacts (select previous clients, experts, and thought leaders) to verify the veracity of initial modeling. Prior to final report production (analysis, findings, and conclusions), we engage in an internal review with internal SMEs as well as cross-expertise, senior staff members to challenge results.
We believe that forecasts should be prepared as part of an integrated process which involves both quantitative as well as qualitative factors. We follow the following 3-step process for forecasting.
Step 1 - Forecasts Input:
The inputs for the present and historical revenues are derived from industry players. Financial and other quantitative data for individual sub-market categories are derived from original research and tested with interviews with major industry constituents.
Step 2 - Forecasting of Future Years:
Mind Commerce extends forecasts based on a variety of factors including demand drivers as well as supply side data. Key success factors and assumptions are considered.
Step 3 - Validation of Data:
The final step is to validate projections, which is accomplished in consultation with both internal and external industry experts, including both topic and regional experts. Adjustments are made to the forecasts based on factors identified throughout this process.