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Generator Sales Market by Type (Diesel And Gas), by Power Rating (Below 100 kVA, 100-350 kVA, 350-1000 kVA, Above 1000 Kva), by Application (Standby, Prime Or Continuous Power, Peak Shaving), by End User (Industrial, Commercial, and Residential), & by Reg

Generator Sales Market by Type (Diesel And Gas), by Power Rating (Below 100 kVA, 100-350 kVA, 350-1000 kVA, Above 1000 Kva), by Application (Standby, Prime Or Continuous Power, Peak Shaving), by End User (Industrial, Commercial, and Residential), & by Region - Global Forecast to 2020

“Growing demand for power is expected to drive the generator sales market at 5.85%” The generator sales market is projected to reach USD 23.36 billion by 2020, at a CAGR of 5.85% from 2015 to 2020. Increasing demand for reliable and continuous power would be the major factor driving this market. Developing countries are attracting foreign investors to invest in their country to support industrial growth. Meanwhile, developed countries are investing to upgrade backup and emergency power generators to cleaner ones. These investments in the power generation sector, commercial establishments, industries, transportation sector, real estate, and others are expected to create demand for power generators in the market.

“Industrial end user and gas generators among the markets with highest growth in the generator sales market”

Globally, industrial end-use segment is projected to grow at the highest rate from 2015 to 2020. It is supported by growth of manufacturing industries such as chemicals & petrochemicals, automobiles, electrical & electronics equipment and others in developing countries such as Brazil, India, China, Saudi Arabia, and others. In terms of the market by type, gas generators are estimated to lead the generator sales market in terms of growth. Sale of gas generators is quickly picking up pace as it is more environment-friendly as compared to diesel generators. Gas generators are also cost-effective, an added advantage over diesel generators.

“Asia-Pacific to lead the global generator sales market in terms of growth rate “

Among regions, Asia-Pacific consists of two of the world’s fastest growing countries, China and India. These countries are not only growing at a very high rate, but have also come up with favorable policies for the growth of industries and commercial sectors. The real estate market is also growing at a decent pace in both the countries. These factors have led to a strong demand for generators in both the countries. Both these countries together are estimated to contribute more than 60% to the Asia-Pacific generator sales market for 2015. This has led the Asia-Pacific generator sales market with the fastest growth rate as well as maximum market share among all other regions from 2015 to 2020. Asia Pacific is expected to be followed by the Middle East & Africa in terms of growth rate during the forecast period.

The data have been collected through several primary and secondary sources. A comprehensive discussion guide was sent to several experts in the field of generator sales for the verification of the market findings.

By Company Type: Tier 1- 40%, Tier 2- 35%, and Tier 3- 25%

By Designation: C Level- 20%, Managerial Level- 40%, and Others*- 40%

By Region: Asia-Pacific- 40%, Europe- 20%, North America- 15%, MEA-10%, RoW- 15%

Note: *Others include sales managers, marketing managers, and product managers

The tier of the companies has been defined on the basis of their total revenue, as of 2013: Tier 1 = >USD 10 billion, Tier 2 = USD 1 billion to USD 10 billion, and Tier 3 =
Companies Profiled:

Kohler Co. (U.S.), Mitsubishi Heavy Industries, Ltd. (Japan), Himoinsa S.L. (Spain), Caterpillar Inc. (U.S.), MTU Onsite Energy (Germany), Cummins Inc. (U.S.), Generac Holdings Inc. (U.S.), Wartsila Corporation (Finland), Yanmar Co. Ltd. (Japan), Kirlosker Electric Company Ltd. (India), Wracker Neuson (Germany), Briggs & Stratton Corporation (U.S.), and MQ Power Corporation (U.S.).

Reasons to buy the report: From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends, and Porter’s analysis), market share analysis of top players, supply chain analysis, and company profiles, which together comprise and discuss the basic views on the competitive landscape, usage patterns, emerging- and high-growth segments of the generator sales market, high-growth countries and their respective regulatory policies, government initiatives, drivers, restraints, and opportunities.

The report will enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn will help the firms in garnering a greater market share. Firms purchasing the report could use any one or combination of the below mentioned five strategies (market penetration, product development/innovation, market development, market diversification, and competitive assessment) for strengthening their market share.

The report provides insights on the following pointers:

Product Analysis and Development: Detailed insights on upcoming technologies, research and development activities, and new product launches in the generator sales market. Usage pattern/ penetration rate (in-depth trend analysis) of generator sales (segment-wise) and purchasing data.

Market Development: Comprehensive information about lucrative emerging markets. The report analyzes the markets for generator sales across geographies, exploit new distribution channels, and new clientele base.

Market Diversification: Exhaustive information about new products, untapped regions, recent developments, and investments decisions in the generator sales market. Detailed description regarding related and unrelated diversification pertaining to this market.

Competitive Assessment: In-depth assessment of market shares, company share analysis of the key players forecast till 2020. Develop business strategies and manufacturing capabilities of leading players enhance the bottom line of the companies in the generator sales market.

Product/ Brand Perception Analysis: Comprehensive study of customer perception and behavior through our inbuilt social connect tool (digital marketing language) checking the vitality and tonality of blogs.


  • INTRODUCTION
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • GENERATORS (GENSETS)
    • MARKET SCOPE
      • MARKETS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • LIMITATIONS
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • INTRODUCTION
      • SECONDARY DATA
      • PRIMARY DATA
      • KEY INDUSTRY INSIGHTS
      • BREAKDOWN OF PRIMARIES
    • FACTOR ANALYSIS
      • INTRODUCTION
      • DEMAND-SIDE ANALYSIS
      • SUPPLY-SIDE ANALYSIS
    • MARKET SIZE ESTIMATION
      • BOTTOM-UP APPROACH
      • TOP-DOWN APPROACH
    • MARKET BREAKDOWN & DATA TRIANGULATION
    • RESEARCH ASSUMPTIONS & LIMITATIONS
      • ASSUMPTIONS
      • LIMITATIONS
  • EXECUTIVE SUMMARY
    • INTRODUCTION
    • CURRENT SCENARIO
    • FUTURE TRENDS
    • CONCLUSION
  • PREMIUM INSIGHTS
    • ATTRACTIVE MARKET OPPORTUNITIES IN THE GENERATOR SALES MARKET
    • GLOBAL GENERATOR SALES MARKET
    • GENERATOR SALES MARKET, BY END-USER
    • ASIA-PACIFIC: THE LARGEST DIESEL GENERATOR MARKET IN 2014
    • GENERATOR SALES MARKET: BY APPLICATION
    • LIFE CYCLE ANALYSIS: BY REGION
  • MARKET OVERVIEW
    • INTRODUCTION
    • GENERATOR SALES: MARKET SEGMENTATION
      • BY TYPE
      • BY POWER RATING (KVA)
      • BY APPLICATION
      • BY END-USER
      • BY REGION
    • MARKET DYNAMICS
      • DRIVERS
        • Table WEATHER-RELATED POWER OUTAGES IN THE U.S. (2003-2012)
      • RESTRAINTS
        • Table COST COMPARISON BETWEEN SOLAR PV & DIESEL GENERATORS
      • OPPORTUNITIES
        • Table ELECTRIFICATION RATE (%)
      • CHALLENGES
        • Table TIER 4 EMISSION STANDARDS: ENGINES UP TO 560 KW
        • Table TIER 4 EMISSION STANDARDS: ENGINES ABOVE 560 KW
        • Table INDIA: EMISSION STANDARDS FOR DIESEL ENGINES UP TO 800 KW
        • Table INDIA: EMISSION STANDARDS FOR DIESEL ENGINES ABOVE 800 KW
        • Table EUROPE: PROPOSED STAGE V EMISSION STANDARDS FOR NONROAD ENGINES
        • Table NATURAL GAS GENERATOR EMISSION STANDARDS
    • IMPACT OF MARKET DYNAMICS
      • Table IMPACT OF MARKET DYNAMICS
    • SUPPLY CHAIN ANALYSIS
    • UPCOMING TECHNOLOGIES
    • PORTER'S FIVE FORCES ANALYSIS
      • THREAT OF NEW ENTRANTS
      • THREAT OF SUBSTITUTES
      • BARGAINING POWER OF SUPPLIERS
      • BARGAINING POWER OF BUYERS
      • INTENSITY OF COMPETITIVE RIVALRY
  • GENERATOR SALES MARKET, BY TYPE
    • INTRODUCTION
      • Table GENERATOR SALES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
    • DIESEL GENERATOR SALES
      • Table DIESEL GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • GAS GENERATOR SALES
      • Table GAS GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • THE USAGE OF DIESEL GENSETS TO REMAIN HIGH DURING THE FORECAST PERIOD
      • Table CAPACITY INSTALLED: DIESEL GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (MW)
      • Table CAPACITY INSTALLED: DIESEL GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (MW)
  • GENERATOR SALES MARKET, BY POWER RATING
    • INTRODUCTION
      • Table GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION)
    • BELOW 100 KVA
      • Table BELOW 100 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • 100-350 KVA
      • Table 100-350 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • 350-1,000 KVA
      • Table 350-1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ABOVE 1,000 KVA
      • Table ABOVE 1,000 KVA: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GENERATOR SALES MARKET, BY APPLICATION
    • INTRODUCTION
      • Table GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
    • STANDBY GENSETS
      • Table STANDBY: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • PRIME OR CONTINUOUS POWER GENSETS
      • Table PRIME OR CONTINUOUS POWER: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • PEAK SHAVING GENSETS
      • Table PEAK SHAVING: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GENERATOR SALES MARKET, BY END-USER
    • INTRODUCTION
      • Table GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
    • RESIDENTIAL
      • Table RESIDENTIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • COMMERCIAL
      • Table COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table COMMERCIAL: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
      • IT/TELECOM END-USER, BY REGION
        • Table IT/TELECOM: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • HEALTHCARE END-USER, BY REGION
        • Table HEALTHCARE: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • OTHER COMMERCIAL END-USER, BY REGION
        • Table OTHER COMMERCIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • INDUSTRIAL
      • Table INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • Table INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
      • UTILITIES/POWER GENERATION END-USER, BY REGION
        • Table UTILITIES/POWER: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • OIL & GAS END-USER, BY REGION
        • Table OIL & GAS: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
      • OTHER INDUSTRIAL END-USER, BY REGION
        • Table OTHER INDUSTRIAL: GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
  • GENERATOR SALES MARKET, BY REGION
    • INTRODUCTION
      • Table GENERATOR SALES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION)
    • ASIA-PACIFIC
      • BY POWER RATING
        • Table ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION)
      • BY TYPE
        • Table ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • BY END-USER
        • Table ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
      • BY APPLICATION
        • Table ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • BY COUNTRY
        • Table ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table CHINA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table INDIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table AUSTRALIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table REST OF ASIA-PACIFIC: GENERATOR SALES MARKET SIZE, BY END- USER, 2013-2020 (USD MILLION)
    • NORTH AMERICA
      • BY POWER RATING
        • Table NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION)
      • BY TYPE
        • Table NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • BY END-USER
        • Table NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
      • BY APPLICATION
        • Table NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • BY COUNTRY
        • Table NORTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table U.S.: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table CANADA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table MEXICO: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
    • EUROPE
      • BY POWER RATING
        • Table EUROPE: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION)
      • BY TYPE
        • Table EUROPE: GENERATOR SALES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • BY END-USER
        • Table EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
      • BY APPLICATION
        • Table EUROPE: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • BY COUNTRY
        • Table EUROPE: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table RUSSIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table GERMANY: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table U.K.: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table FRANCE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table REST OF EUROPE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
    • MIDDLE EAST & AFRICA
      • BY POWER RATING
        • Table MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION)
      • BY TYPE
        • Table MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • BY END-USER
        • Table MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END- USER, 2013-2020 (USD MILLION)
      • BY APPLICATION
        • Table MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • BY COUNTRY
        • Table MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table SAUDI ARABIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table UAE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table NIGERIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table ALGERIA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table KUWAIT: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table REST OF MIDDLE EAST & AFRICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
    • SOUTH AMERICA
      • BY POWER RATING
        • Table SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY POWER RATING, 2013-2020 (USD MILLION)
      • BY TYPE
        • Table SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION)
      • BY END-USER
        • Table SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
      • BY APPLICATION
        • Table SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION)
      • BY COUNTRY
        • Table SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION)
        • Table BRAZIL: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table ARGENTINA: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table CHILE: GENERATOR SALES MARKET SIZE, BY END-USER, 2013-2020 (USD MILLION)
        • Table REST OF SOUTH AMERICA: GENERATOR SALES MARKET SIZE, BY END- USER, 2013-2020 (USD MILLION)
  • COMPETITIVE LANDSCAPE
    • OVERVIEW
    • COMPETITIVE SITUATION & TRENDS
      • NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCH
        • Table NEW PRODUCTS/SERVICES/TECHNOLOGIES LAUNCH, 2015-2016
      • CONTRACTS & AGREEMENTS
        • Table CONTRACTS & AGREEMENTS, 2015-2016
      • EXPANSIONS
        • Table EXPANSIONS, 2015
      • MERGERS & ACQUISITIONS
        • Table MERGERS & ACQUISITIONS, 2012-2015
      • OTHER DEVELOPMENTS
        • Table OTHER DEVELOPMENTS, 2014-2015
  • COMPANY PROFILES
    • INTRODUCTION
    • CATERPILLAR, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2015
      • SWOT ANALYSIS
      • MNM VIEW
    • CUMMINS, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2013-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • GENERAC HOLDINGS, INC.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2014-2015
      • SWOT ANALYSIS
      • MNM VIEW
    • KOHLER CO.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2015
      • SWOT ANALYSIS
      • MNM VIEW
    • MITSUBISHI HEAVY INDUSTRIES, LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2015-2016
      • SWOT ANALYSIS
      • MNM VIEW
    • BRIGGS & STRATTON CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2012-2015
    • HIMOINSA S.L.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2015
    • KIRLOSKAR ELECTRIC COMPANY LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2013-2014
    • MQ POWER CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2013-2014
    • MTU ONSITE ENERGY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2014-2016
    • WARTSILA CORPORATION
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2013-2015
    • WACKER NEUSON
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2011-2014
    • YANMAR CO. LTD.
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • DEVELOPMENTS, 2014-2015
  • APPENDIX
    • INSIGHTS FROM INDUSTRY EXPERTS
    • DISCUSSION GUIDE
    • OTHER DEVELOPMENTS, 2011-2015
      • Table NEW PRODUCT/SERVICE/TECHNOLOGY LAUNCHES
      • Table CONTRACTS & AGREEMENTS
      • Table EXPANSIONS
      • Table MERGERS & ACQUISITIONS
      • Table OTHERS
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS

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