US Tequila Market: Insights & Forecast with Potential Impact of COVID-19 (2020-2024)

US Tequila Market: Insights & Forecast with Potential Impact of COVID-19 (2020-2024)

The U.S. tequila market is estimated to reach US$4.74 billion in 2024, growing at a CAGR of 5.06% for the period spanning from 2020 to 2024. The factors such as improvement in economic condition, growing hispanic population, increasing urban population, rising female population are expected to drive the market. However, growth of the industry will be challenged by increasing cannabis consumption and decrease in agave plantation. A few notable trends include rise in premiumisation, introduction of new tequila products, rise in cocktail culture and increasing demand of handcrafted tequila.

The U.S. tequila market is broadly segmented into four types; into Super Premium, Premium, High end premium and value segments. Super premium held the largest share of the U.S. tequila market owing to increasing demand for super premium and premium tequila is the major factor for the market growth in the U.S. There is a market shift from binge drinking to drinking sophisticated cocktails using premium and super premium tequilas.

Growing cocktail demand, rising demand for premium brands and rising disposable income in the U.S. were the factors that contributed to the market growth. Rising popularity of consumption of tequila drinks among consumers, especially millennial will further contribute to the volume growth.

Scope of the report:

The report provides a comprehensive analysis of the U.S. Tequila market, segmented into Super Premium, Premium, High end premium and value segments.
The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
The competitive landscape of the market, along with the company profiles of leading players (Suntory Holdings Limited, Brown Forman Corporation, Constellation Brands, Inc., Pernod Ricard, Diageo Plc, Davide Campari Milano NV) are also presented in detail.

Key Target Audience:

Tequila Manufacturers
Research Centers
Consulting Firms
Investment Banks
Government Bodies & Regulating Authorities


1. Introduction
1.1 Tequila
1.2 History of Tequila
1.3 Tequila Production
1.4 Classification of Tequila
Table 1: Classification of Tequila
1.5 Categories of Tequila
Table 2: Categories of Tequila
2. Impact of COVID-19
2.1 Alcohol Volume Growth
Table 3: Alcohol Volume Growth During COVID-19 (2020)
2.2 Alcoholic Beverages Online Growth
Table 4: Alcohol Weekly Sales Growth (2020)
3. The U.S. Tequila Market
3.1 The U.S. Tequila Market by Value
Table 5: The U.S. Tequila Market by Value (2015-2019)
3.2 The U.S. Tequila Market Forecast by Value
Table 6: The U.S. Tequila Market Forecast by Value (2020-2024)
3.3 The U.S. Tequila Market Share by Value
Table 7: The U.S. Tequila Market Share by Value (2015-2019)
3.4 The U.S. Tequila Market by Volume
Table 8: The U.S. Tequila Market by Volume (2015-2019)
3.5 The U.S. Tequila Market Forecast by Volume
Table 9: The U.S. Tequila Market Forecast by Volume (2020-2024)
3.6 The U.S. Tequila Market Share by Volume
Table 10: The U.S. Tequila Market Share by Volume (2015-2019)
3.7 The U.S. Tequila Market by Price Segment
3.7.1 The U.S. Tequila Market Share by Price Segment
Table 11: The U.S. Tequila Market Share by Price Segment (2019)
3.7.2 The U.S. Tequila Market Share Forecast by Price Segment
Table 12: The U.S. Tequila Market Share Forecast by Price Segment (2024)
3.7.3 The U.S. Tequila Market by Price Segment
Table 13: The U.S. Tequila Market by Price Segment (2015-2019)
3.7.4 The U.S. Tequila Market Forecast by Price Segment
Table 14: The U.S. Tequila Market Forecast by Price Segment (2020-2024)
3.8 The U.S. Tequila Volume by Price Segment
3.8.1 The U.S. Tequila Volume Share by Price Segment
Table 15: The U.S. Tequila Volume Share by Price Segment (2019)
3.8.2 The U.S. Tequila Volume Share Forecast by Price Segment
Table 16: The U.S. Tequila Volume Share Forecast by Price Segment (2024)
3.8.3 The U.S. Tequila Volume by Price Segment
Table 17: The U.S. Tequila Volume by Price Segment (2015-2019)
3.8.4 The U.S. Tequila Volume Forecast by Price Segment
Table 18: The U.S. Tequila Volume Forecast by Price Segment (2020-2024)
3.9 The U.S. Tequila Import Share by Value
Table 19: The U.S. Tequila Import Share by Value (2019)
3.10 The U.S. Tequila Import by Value
Table 20: The U.S. Tequila Import by Value (2015-2019)
3.11 The U.S. Tequila Import Share by Volume
Table 21: The U.S. Tequila Import Share by Volume (2019)
3.12 The U.S. Tequila Import by Volume
Table 22: The U.S. Tequila Import by Volume (2015-2019)
3.13 The U.S. Tequila Consumption Share by States
Table 23: The U.S. Tequila Consumption Share by States (2019)
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Improvement in Economic Condition
Table 24: The U.S. GDP (2015-2019)
4.1.2 Growing Hispanic Population
Table 25: The U.S. Hispanic Population (2015-2019)
4.1.3 Increasing Urban Population
Table 26: The U.S. Urban Population (2015-2019)
4.1.4 Rising Female Population
Table 27: The U.S. Female Population (2015-2019)
4.2 Key Trends & Developments
4.2.1 Rise in Premiumisation
Table 28: The U.S. Tequila Volume CAGR by Price Segment (2015-2019)
4.2.2 Introduction of New Tequila Products
Table 29: Tequila Product Introduction in the U.S. (2015-2019)
4.2.3 Rise in Cocktail Culture
4.2.4 Increasing Demand of Handcrafted Tequila
4.3 Challenges
4.3.1 Increasing Cannabis Consumption
4.3.2 Decrease in Agave Plantation
5. Competitive Landscape
5.1 Global Market
5.1.1 Revenue and Market Cap Comparison
Table 30: Key Players - Revenue & Market Cap Comparison (2019)
5.2 The U.S. Market
5.2.1 The U.S. Tequila Volume Share by Brand
Table 31: The U.S. Tequila Volume Share by Brand (2019)
5.2.2 The U.S. Tequila Value Share by Brand
Table 32: The U.S. Tequila Value Share by Brand (2019)
5.2.3 The U.S. Tequila Volume Comparison by Brand
Table 33: The U.S. Tequila Volume Comparison by Brand (2015-2019)
5.2.4 The U.S. Luxury Tequila Volume Comparison
Table 34: The U.S. Luxury Tequila Volume Comparison (2015-2019)
6. Company Profiles
6.1 Brown Foreman Corporation
6.1.1 Business Overview
6.1.2 Financial Overview
Table 35: Brown Foreman Corporation Net Sales by Geography (2020)
Table 36: Brown Foreman Corporation Net Sales and Net Income (2016-2020)
6.1.3 Business Strategies
6.2 Suntory Holdings Limited
6.2.1 Business Overview
6.2.2 Financial Overview
Table 37: Suntory Holdings Limited Revenue Revenue by Segment (2019)
Table 38: Suntory Holdings Limited Revenue by Region (2019)
Table 39: Suntory Holdings Limited Revenue and Net Profit (2015-2019)
6.2.3 Business Strategies
6.3 Pernod Ricard
6.3.1 Business Overview
6.3.2 Financial Overview
Table 40: Pernod Ricard Net Sales by Region (2020)
Table 41: Pernod Ricard Net Sales and Net Profit (2016-2020)
6.3.3 Business Strategies
6.4 Constellation Brands, Inc.
6.4.1 Business Overview
6.4.2 Financial Overview
Table 42: Constellation Brands Net Sales by Segments (2020)
Table 43: Constellation Brands Revenue and Profit/Loss (2016-2020)
6.4.3 Business Strategies
6.5 Diageo Plc
6.5.1 Business Overview
6.5.2 Financial Overview
Table 44: Diageo Plc Net Sales by Region (2020)
Table 45: Diageo Plc Net Sales and Profit (2016-2020)
6.5.3 Business Strategies
6.6 Davide Campari Milano NV
6.6.1 Business Overview
6.6.2 Financial Overview
Table 46: Davide Campari Milano NV Net Sales by Region (2019)
Table 47: Davide Campari Milano NV Net Sales and Net Profit (2015-2019)
6.6.3 Business Strategies

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