This report, The World Market for Gastrointestinal Devices, details the market for endoscopes and other devices used for treating gastrointestinal conditions. There are many factors behind the growth of this market. Cancer is one of leading reasons for surgery with more than 1 million new cases of colorectal cancer reported each year around the world. Obesity is another reason for growth. More and more people worldwide are turning to gastric bypass (bariatric surgery) and gastric banding to aide in their weight loss, thus increasing the need for gastrointestinal endoscopy.
Improved technology is another driver for the market. Newer technologies such as capsule endoscopy and other devices have also increased this market. These miniaturized in-vivo robots assist by performing several surgical functions such as visualization, but are not attached to or constrained by laparoscopic tool lever arms. Using robotic cameras inside the body simplifies port and tool placement.
Kalorama's World Market for Gastrointestinal Equipment provides device marketers, manufacturers and investors with market sizes and forecasts for gastrointestinal devices, and equipment, including the following segments:
Knowing the competitors operating in any device market is crucial to understanding the opportunities. Kalorama has analyzed the key companies in the GI space. Coverage the following companies is included:
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Once an experimental procedure for severely obese people, gastric bypass, and particularly banding, have become more common, driving gastrointestinal device sales, according to healthcare market research publisher Kalorama Information. The number of procedures for gastric banding has increased 22 times since the early 90's according to Kalorama, and this trend is driving the gastrointestinal device market to $14.6 billion in sales. The findings were published in the firm's latest report, The World Market for Gastrointestinal Devices.
"Gastric banding used to be the last resort for the morbidly obese, those who needed to lose in excess of one hundred pounds," said Bruce Carlson, publisher of Kalorama Information. "Now you see procedures for 'next tier' patients, those who are unsuccessful after repeated attempts to reduce their weight through diet and exercise."
Concerns about more threatening conditions such as diabetes and heart disease are encouraging the 'next tier' procedure decisions, Carlson indicated. Procedure volumes were minimal in 1993, with about 16,800 reported for the year. Today, industry sources estimate that there were about 370,000 procedures in 2009. Women account for the largest percentage of these procedures with about 84 percent. And women in their late 30s to early 40s are the most common age group for this procedure.
The device most commonly used to treat obesity is the adjustable gastric band. Banding devices are made of inert materials such as silicone and are implanted around the proximal stomach to decrease food intake. As the world's largest healthcare market continues to struggle with rapidly increasing obesity rates, the U.S. market for devices is expected increase. Paré Surgical Inc, Allergan, Surgical-IOC, Medical Innovation Development, Ethicon Endo-Surgery, Cousin Biotech, Helioscopie SA, and Silimed are among the companies who manufacture these types of devices.
Despite a great deal of publicity about obesity, there continues to be a considerable increase in the incidence of obesity in the U.S. In 2007, more than 65 percent of U.S. states had rates of obesity between 25 and 30 percent, and not a single state had levels less than 18 percent.
This Kalorama Information report includes information on this device market, including products, key players and noticeable trends.
CHAPTER ONE: EXECUTIVE SUMMARY
APPENDIX II: ORGANIZATIONS
LIST OF EXHIBITS
CHAPTER ONE: EXECUTIVE SUMMARY
Table 1-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016
Figure 1-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016
Table 2-1: Selected Bariatric Surgery Devices, by Company
Figure 2-1: U.S. and Europe Procedure Volumes for Digestive System*
Figure 2-2: U.S. Civilian Consumption of Selected Beverages, Per Capita, 1980 to 2010
Table 2-3: Percent of Smokers by Country
Figure 2-3: Average Percent of Smokers Worldwide in Developed Regions
Figure 2-4: Alcohol Consumption in the United States, 1980-2010
Table 2-4: Signs of Stress: Unemployment Rate, Real GDP, Suicide Rates by Country
Table 2-5: Estimated Obesity by Country 2009 Estimates
Figure 2-5: Estimated Obesity by Country as a Portion of Total Population 2009 Estimates
Figure 2-6: Increases in Obesity by Country—2007 and 2009 Figures
Table 2-6: Obesity Rates by State, 2008-2009
Table 3-1: World Population by Selected Geographical Region, 2010 - 2050
Figure 3-1: World Population by Selected Geographical Region, 2010-2050
Table 3-2: Percent Population Over 65 by Year and Region, 2010-2050
Figure 3-2: Estimated World Population by Age, 2010 and 2050
Table 3-3: Average Life Expectancy in Years by Country 1980, 2004 and 2009
55 Figure 3-3: Average Life Expectancy in Years by Country 1980 and 2009
Table 3-4: Health Insurance Trends in the United States, 2008 and 2009
Table 3-5: Medicare Trends in the United States, 1990-2010
Figure 3-4: Medicare Trends in the United States, 1990-2010
Table 3-6: Bariatric Surgery Reimbursement, 2011
Table 3-6 (continued): Bariatric Surgery Reimbursement, 2011
Table 3-7: Upper GI/Colonoscopy Reimbursement, 2011
Table 3-8: Colectomy Reimbursement, 2011
Table 3-9: Appendectomy Reimbursement, 2011
Table 3-10: Cholecystectomy Reimbursement, 2011
Table 3-11: Digestive Disorders Associated with Obesity
Table 4-1: Gastrointestinal Equipment, Device, and Consumable Market Estimated Revenues and Market Share of Leading Suppliers 2011
Figure 4-2: Gastrointestinal Equipment, Device, and Consumable Market Estimated Revenues and Market Share of Leading Suppliers 2011
Table 4-2: Leading Gastrointestinal Instrument and Equipment Suppliers by Primary Location, 2011
Figure 4-2: Distribution of Primary Location for Leading Gastrointestinal Instrument and Equipment Suppliers, 2011
Table 5-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-201
Figure 5-1: Global Gastrointestinal Equipment, Device Market Analysis, 2007-2016
Table 5-2: Global Gastrointestinal Equipment, Device Market Analysis by Region/Country(US, Europe, Japan, ROW), 2011
Figure 5-2: Global Gastrointestinal Equipment, Device Market Analysis by Region/Country, 2011
Table 5-3: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment (Endoscopes, Capsule Endoscopes, Bariatric Surgery Devices, Ostomy Products, Enteral Feeding Pumps, Other) 2007-2016
Figure 5-3: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment 2007-2016
Figure 5-4: Global Gastrointestinal Equipment, Device Market Analysis Estimated Sales by Product Segment 2011 and 2016
Figure 5-5: Market for Endoscopes by Type - Flexible vs. Rigid
Figure 6-2: ConMed’s Net Revenues, 2009 - 2011
Figure 6-3: Covidien’s Net Revenues, 2009 - 2011
Figure 6-4: Given Imaging’s Net Revenues 2009-2011
Figure 6-5: Johnson & Johnson and Ethicon Endo-Surgery’s Net Revenues, 2009-2011
Figure 6-6:Olympus’ Net Revenues, 2009 - 2011
Figure 6-7:Stryker’s Net Revenues, 2009 - 2011
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