Global Marketing Automation Software Market Forecast 2022-2030

Global Marketing Automation Software Market Forecast 2022-2030


The global marketing automation software market is set to record a CAGR of 10.23% during the forecast period, 2022-2030. The growing demand for higher ROI, lead nurturing, digital marketing, and integrated marketing efforts, and the rising prioritization of customer experience propel market growth.


Marketing automation software automates marketing operations. These include e-mail marketing, marketing asset management, social media marketing, lead nurturing & lead scoring, inbound marketing, collaboration management, etc. It also implements new strategies for marketing assets, resources, and activities, and helps make informed decisions.

Lead nurturing entails developing relationships with consumers at every stage of sales. It notes consumer needs and offers the required information for target marketing and communications. Also, companies that prioritize lead nurturing generate almost 45% more sales at around 30% lower costs. The integration of sales and marketing departments facilitates effective lead nurturing.

Besides, organizations develop lead-scoring strategies to ensure a consumer is within the brand’s buying model. As a result, a lead-scoring strategy is central to a competent lead nurturing system. This is because it identifies methods to address consumer demands with relevant and timely communications. Moreover, the lead nurturing feature in marketing automation software allows the marketing companies to focus on sales. Such factors drive the global marketing automation software market growth. However, market growth is hindered by data concerns and interoperability.


The global marketing automation software market growth assessment includes the geographical analysis of North America, Asia-Pacific, Europe, and Rest of World. North America is the largest revenue-generating region in the global market. This is attributed to the growing demand for data integration services and the increasing adoption of cloud computing.


The presence of market players and their continuous innovative initiatives intensify the market competition. Some of the key firms in the market include Sap SE, Salesforce.Com Inc, International Business Machines Corporation, Oracle Corporation, etc.

Our report offerings include:
• Explore key findings of the overall market
• Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
• Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
• Market Segmentation cater to a thorough assessment of key segments with their market estimations
• Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
• Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
• Competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
• Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments

1. Research Scope & Methodology
1.1. Study Objectives
1.2. Scope Of Study
1.3. Methodology
1.4. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Market Overview
3. Market Dynamics
3.1. Market Scope
3.2. Key Drivers
3.2.1. Demand For Digital Marketing
3.2.2. Demand For Integrated Marketing Efforts
3.2.3. Growing Importance Of Customer Experience
3.2.4. Need For Lead Nurturing
3.2.5. Need For Higher Roi
3.3. Key Restraints
3.3.1. Data Related Concerns
3.3.2. Issues Related To Interoperability
4. Key Analytics
4.1. Impact Of Covid-19 On Marketing Automation Software Market
4.2. Key Market Trends
4.3. Porter’s Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Vendor Landscape
4.6. Key Buying Criteria
5. Market By Application
5.1. Campaign Management
5.2. E-mail Marketing
5.3. Mobile Application
5.4. Inbound Marketing
5.5. Lead Nurturing And Lead Scoring
5.6. Reporting And Analytics
5.7. Social Media Marketing
5.8. Other Applications
6. Market By Industry Vertical
6.1. Telecommunication And Information Technology
6.2. Retail
6.3. Bfsi
6.4. Healthcare
6.5. Manufacturing And Distribution
6.6. Retail
6.7. Other Industry Verticals
7. Market By Deployment
7.1. Cloud-based Deployment
7.2. On-premise Deployment
8. Market By Organization Size
8.1. Large Enterprises
8.2. Small And Medium Enterprises
9. Geographical Analysis
9.1. North America
9.1.1. Market Size & Estimates
9.1.2. Key Growth Enablers
9.1.3. Key Challenges
9.1.4. Key Players
9.1.5. Country Analysis United States Canada
9.2. Europe
9.2.1. Market Size & Estimates
9.2.2. Key Growth Enablers
9.2.3. Key Challenges
9.2.4. Key Players
9.2.5. Country Analysis United Kingdom Germany France Nordics Italy Russia Netherlands Rest Of Europe
9.3. Asia-pacific
9.3.1. Market Size & Estimates
9.3.2. Key Growth Enablers
9.3.3. Key Challenges
9.3.4. Key Players
9.3.5. Country Analysis China Japan India South Korea Indonesia Thailand Singapore Australia & New Zealand Rest Of Asia-pacific
9.4. Rest Of World
9.4.1. Market Size & Estimates
9.4.2. Key Growth Enablers
9.4.3. Key Challenges
9.4.4. Key Players
9.4.5. Country Analysis Latin America Middle East & Africa
10. Competitive Landscape
10.1. Key Strategic Developments
10.1.1. Mergers & Acquisitions
10.1.2. Product Launches & Developments
10.1.3. Partnerships & Agreements
10.1.4. Business Expansions & Divestitures
10.2. Company Profiles
10.2.1. International Business Machines Corporation
10.2.2. Oracle Corporation
10.2.3. Salesforce.Com Inc
10.2.4. Sap Se
10.2.5. Adobe Inc
10.2.6. Act-on Software Inc
10.2.7. Cognizant Technology Solutions
10.2.8. Etrigue Corp
10.2.9. Greenrope
10.2.10. Sas Institute Inc
10.2.11. Benchmarkone
10.2.12. Hubspot Inc
10.2.13. Inside Sales Inc
10.2.14. Keap Plc

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings