Tortilla Market by Product and Geography - Forecast and Analysis 2020-2024

Tortilla Market by Product and Geography - Forecast and Analysis 2020-2024

Global Tortilla Market: About this market

Technavio’s tortilla market analysis considers sales from tortilla chips, pre-cooked tortilla, and tortilla mix products. Our study also finds the sales of tortilla in APAC, Europe, MEA, North America, and South America. In 2019, the tortilla chips segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as increasing per capita consumption in developed regions such as North America and Europe will play a significant role in the tortilla chips segment to maintain its market position. Also, our global tortilla market report looks at factors such as growing demand for convenience foods, a rise in the number of initiatives to improve agricultural output, and expansion in retail landscapes. However, fluctuations in food commodity prices, stringent regulations, and the high number of product recalls may hamper the growth of the tortilla industry over the forecast period.

Global Tortilla Market: Overview

Growing demand for convenience foods

Factors such as high participation of women in the workforce and rapid urbanization are driving the demand for convenience and easy to prepare food products such as tortillas. In addition, they are healthy and provide the body with the required amount of sodium essential for maintaining the water balance in the body. They help in the reduction of body fatigue and regulate metabolism as tortillas contain folate and pantothenic acid. Thus, the growing demand for convenience foods will lead to the expansion of the global tortilla market at a CAGR of over 6% during the forecast period.

Rising demand for gluten-free tortillas

Gluten is a protein present in several types of grains. Consumers are increasingly looking for gluten-free tortillas owing to the awareness about the health implications of gluten. Leaky gut caused due to gluten consumption leads to the infusion of bacterial proteins and other toxic compounds into the bloodstream, thereby causing autoimmune attacks. Gluten consumption can lead to hypothyroidism, type 1 diabetes, and inflammation of the gut. Many food manufacturers are offering gluten-free tortillas in their portfolio to cater to the demands of customers who want to avoid gluten. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global tortilla market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global tortilla market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading tortilla manufacturers, that include Arevalo Foods Inc., Azteca Foods Inc., Bunge Ltd., Cargill Inc., Easy Food Inc., General Mills Inc., GRUMA SAB de CV, Grupo Bimbo SAB de CV, PepsiCo Inc., and Tyson Foods Inc.

Also, the tortilla market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global packaged foods and meats market
      • Table Segments of global packaged foods and meats market
    • Market characteristics
      • Table Market characteristics
    • Value chain analysis
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Vendors: Key offerings
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
    • Market outlook
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by product
    • Table Product - Market share 2020-2025 (%)
    • Comparison by product
      • Table Comparison by product
    • Tortilla chips - Market size and forecast 2019-2024
      • Table Tortilla chips - Market size and forecast 2019-2024 ($ millions)
      • Table Tortilla chips - Year-over-year growth 2020-2024 (%)
    • Pre-cooked tortilla - Market size and forecast 2019-2024
      • Table Pre-cooked tortilla - Market size and forecast 2019-2024 ($ millions)
      • Table Pre-cooked tortilla - Year-over-year growth 2020-2024 (%)
    • Tortilla mix - Market size and forecast 2019-2024
      • Table Tortilla mix - Market size and forecast 2019-2024 ($ millions)
      • Table Tortilla mix - Year-over-year growth 2020-2024 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2020-2025 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Wheat prices in the US ($ per metric ton)
      • Table Impact of drivers and challenges
  • Market trends
    • Rise in demand for gluten-free tortillas
    • Growing demand from mobile foodservice outlets
    • Growing prominence of private label brands
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Arevalo Foods Inc.
      • Table Arevalo Foods Inc. - Vendor overview
      • Table Arevalo Foods Inc. - Product segments
      • Table Arevalo Foods Inc. - Key offerings
    • Azteca Foods Inc.
      • Table Azteca Foods Inc. - Vendor overview
      • Table Azteca Foods Inc. - Product segments
      • Table Azteca Foods Inc. - Key offerings
    • Bunge Ltd.
      • Table Bunge Ltd. - Vendor overview
      • Table Bunge Ltd. - Business segments
      • Table Bunge Ltd. - Organizational developments
      • Table Bunge Ltd. - Geographic focus
      • Table Bunge Ltd. - Segment focus
      • Table Bunge Ltd. - Key offerings
    • Cargill Inc.
      • Table Cargill Inc. - Vendor overview
      • Table Cargill Inc. - Business segments
      • Table Cargill Inc. - Organizational developments
      • Table Cargill Inc. - Geographic focus
      • Table Cargill Inc. - Key offerings
    • Easy Food Inc.
      • Table Easy Food Inc. - Vendor overview
      • Table Easy Food Inc. - Product segments
      • Table Easy Food Inc. - Key offerings
    • General Mills Inc.
      • Table General Mills Inc. - Vendor overview
      • Table General Mills Inc. - Business segments
      • Table General Mills Inc. - Organizational developments
      • Table General Mills Inc. - Geographic focus
      • Table General Mills Inc. - Segment focus
      • Table General Mills Inc. - Key offerings
    • GRUMA SAB de CV
      • Table GRUMA SAB de CV - Vendor overview
      • Table GRUMA SAB de CV - Business segments
      • Table GRUMA SAB de CV - Geographic focus
      • Table GRUMA SAB de CV - Segment focus
      • Table GRUMA SAB de CV - Key offerings
    • Grupo Bimbo SAB de CV
      • Table Grupo Bimbo SAB de CV - Vendor overview
      • Table Grupo Bimbo SAB de CV - Product segments
      • Table Grupo Bimbo SAB de CV - Organizational developments
      • Table Grupo Bimbo SAB de CV - Key offerings
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Vendor overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Organizational developments
      • Table PepsiCo Inc. - Geographic focus
      • Table PepsiCo Inc. - Segment focus
      • Table PepsiCo Inc. - Key offerings
    • Tyson Foods Inc.
      • Table Tyson Foods Inc. - Vendor overview
      • Table Tyson Foods Inc. - Business segments
      • Table Tyson Foods Inc. - Organizational developments
      • Table Tyson Foods Inc. - Segment focus
      • Table Tyson Foods Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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