Smart Pills Market by Application and Geography - Global Forecast and Analysis 2019-2023

Global Smart Pills Market:

About this market

Technavio’s smart pills market analysis considers sales from both diagnostics and drug therapies. Our analysis also considers the sales of smart pills in Asia, Europe, North America, and ROW. In 2018, the diagnostics segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as technological advancement in capsule endoscopy will play a significant role in the diagnostics segment to maintain its market position. Also, our global smart pills market report looks at factors such as the increasing prevalence of chronic conditions, product launches and growing demand for non-invasive procedures and increasing medication adherence. However, high costs associated with smart pills procedures, stringent regulations on smart pills manufacturing and usage, and lack of skilled professionals and ethical concerns may hamper the growth of the smart pills industry over the forecast period.

Global Smart Pills Market: Overview

Growing demand for non-invasive procedures and increasing medication adherence

The demands for non-invasive diagnostic procedures is increasing, owing to their ease of operation, fewer side-effects, and minimum discomfort. Smart pill endoscopy device is likely to replace conventional diagnostic technique such as endoscopy and colonoscopy. Smart pills are unique devices that can be easily swallowed and offer a non-invasive examination of the GI tract. These pills enable health monitoring of various psychological metrics and measuring of medication adherence in patients. This will lead to the expansion of the global smart pills market at a CAGR of over 10% during the forecast period.

Technological advancements in smart pills

Regular advances in technology and the emergence of digital medicine have expanded the therapeutic applications of medical devices. Smart pills are a combination of drug and device technology. A smart pill is an innovative method of drug delivery, which involves the use of sensors and cameras embedded into tiny edible devices. Such medical devices ensure better diagnostics, monitoring, and treatment of life-threatening medical conditions by allowing doctors to monitor their patients’ body functions in real-time. Thus, advances in technology, such as software up-gradation and innovative systems, and the integration of microchips with smart pills, are expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global smart pills market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global smart pills market is moderately fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smart pills manufacturers, that include CapsoVision Inc., Chongqing Jinshan Science & Technology (Group) Co. Ltd., Intromedic Co. Ltd., Medtronic Plc, Olympus Corp., Otsuka Holdings Co. Ltd.

Also, the smart pills market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
      • Table Product overview
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global medical devices market
      • Table Segments of global medical devices market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2018
      • Table Market size 2018
    • Market size and forecast 2018-2023
      • Table Global market: Size and forecast 2018-2023 ($ millions)
      • Table Global market: Year-over-year growth 2019-2023 (%)
  • Five forces analysis
    • Table Five forces analysis 2018
    • Table Five forces analysis 2023
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2018
  • Market segmentation by application
    • Table Application - Market share 2018-2023 (%)
    • Comparison by application
      • Table Comparison by application
    • Diagnostics - Market size and forecast 2018-2023
      • Table Diagnostics - Market size and forecast 2018-2023 ($ millions)
      • Table Diagnostics - Year-over-year growth 2019-2023 (%)
    • Drug therapy - Market size and forecast 2018-2023
      • Table Drug therapy - Market size and forecast 2018-2023 ($ millions)
      • Table Drug therapy - Year-over-year growth 2019-2023 (%)
    • Market opportunity by application
      • Table Market opportunity by application
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2018-2023 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2018-2023
      • Table North America - Market size and forecast 2018-2023 ($ millions)
      • Table North America - Year-over-year growth 2019-2023 (%)
    • Europe - Market size and forecast 2018-2023
      • Table Europe - Market size and forecast 2018-2023 ($ millions)
      • Table Europe - Year-over-year growth 2019-2023 (%)
    • Asia - Market size and forecast 2018-2023
      • Table Asia - Market size and forecast 2018-2023 ($ millions)
      • Table Asia - Year-over-year growth 2019-2023 (%)
    • ROW - Market size and forecast 2018-2023
      • Table ROW - Market size and forecast 2018-2023 ($ millions)
      • Table ROW - Year-over-year growth 2019-2023 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Business strategies
    • Research and funding for smart pills
    • Technological advancements in smart pills
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • CapsoVision Inc.
      • Table CapsoVision Inc. - Vendor overview
      • Table CapsoVision Inc. - Organizational developments
      • Table CapsoVision Inc. - Key offerings
      • Table CapsoVision Inc. - Key customers
    • Chongqing Jinshan Science & Technology (Group) Co. Ltd.
      • Table Chongqing Jinshan Science & Technology (Group) Co. Ltd. - Vendor overview
      • Table Chongqing Jinshan Science & Technology (Group) Co. Ltd. - Organizational developments
      • Table Chongqing Jinshan Science & Technology (Group) Co. Ltd. - Key offerings
      • Table Chongqing Jinshan Science & Technology (Group) Co. Ltd. - Key customers
    • Intromedic Co. Ltd.
      • Table Intromedic Co. Ltd. - Vendor overview
      • Table Intromedic Co. Ltd. - Business segments
      • Table Intromedic Co. Ltd. - Organizational developments
      • Table Intromedic Co. Ltd. - Key offerings
      • Table Intromedic Co. Ltd. - Key customers
    • Medtronic Plc
      • Table Medtronic Plc - Vendor overview
      • Table Medtronic Plc - Business segments
      • Table Medtronic Plc - Organizational developments
      • Table Medtronic Plc - Geographic focus
      • Table Medtronic Plc - Segment focus
      • Table Medtronic Plc - Key offerings
      • Table Medtronic Plc - Key customers
    • Olympus Corp.
      • Table Olympus Corp. - Vendor overview
      • Table Olympus Corp. - Business segments
      • Table Olympus Corp. - Organizational developments
      • Table Olympus Corp. - Geographic focus
      • Table Olympus Corp. - Segment focus
      • Table Olympus Corp. - Key offerings
      • Table Olympus Corp. - Key customers
    • Otsuka Holdings Co. Ltd.
      • Table Otsuka Holdings Co. Ltd. - Vendor overview
      • Table Otsuka Holdings Co. Ltd. - Business segments
      • Table Otsuka Holdings Co. Ltd. - Organizational developments
      • Table Otsuka Holdings Co. Ltd. - Geographic focus
      • Table Otsuka Holdings Co. Ltd. - Segment focus
      • Table Otsuka Holdings Co. Ltd. - Key offerings
      • Table Otsuka Holdings Co. Ltd. - Key customers
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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