Global Transparent Digital Signage Market 2017-2021
About Transparent Digital Signage
Transparent digital signage is used to display multimedia content in public venues, and it allows the users to view what is shown on the glass screen. The parent market of the global transparent digital signage market is the global digital signage market. Transparent digital signage is an innovative technology that allows turning the window into a digital billboard, which can be used for advertising products and services. Digital signage is also called as dynamic signage, electronic signage, or narrowcasting. Digital signage can be deployed across numerous retail chains, banks, and travel hubs. Digital signage is used to deliver information and entertaining content to the target audience. Digital signage and transparent digital signage enable the marketers to be creative and provide the best way to display their products.
Technavio’s analysts forecast the global transparent digital signage marketto grow at a CAGR of 28.79% during the period 2017-2021 .
Covered in this report
The report covers the present scenario and the growth prospects of the global transparent digital signage market for 2017-2021 . To calculate the market size, the report considers the total shipments of transparent digital displays to end-user segments such as retail, automobile, media and entertainment and others.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Transparent Digital Signage Market 2017-2021
Technavio recognizes the following companies as the key players in the global transparent digital signage market: BenQ, LG Electronics, Panasonic, and Planar Systems
Other Prominent Vendors in the market are: Shenzhen AuroLED Technology, Shenzhen NEXNOVO Technology, ClearLED, and LED-Hero Electronic Technology.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Popularity of 3D displays for advertisements. Advertisements are shown in the two-dimensional interface. However, transparent display ads have started displaying 3D content. 3D advertisements change the way people communicate their ideas using an interactive interface. Also, there are multiple tools that allow easy communication and engagement in a 3D environment. 3D advertising is helpful in getting more customer attention. It also helps in creating a real-time experience.”
According to the report, one of the major drivers for this market is Minimum amount of power consumption. A transparent digital signage screen is the combination of touchscreen and a glass window. Transparent digital signage screens have transparent components such as cathode, anode, and substrate. When a transparent digital signage display is turned on, the display allows the light to pass in both the directions. These display screens are manufactured based on the ultra-thin design and are more flexible compared to the normal screens. The advantage of transparent digital displays is that they consume a minimum amount of power. Transparent digital signage consumes only 10% of the power needed to run a conventional LCD screen. These displays are not used on TV, but they are used in signage applications.
Further, the report states that one of the major factors hindering the growth of this market is Hardware limitations and the lack of quality content for advertisements. The transparent digital signage technology is fascinating and has long ways from its roots in digital signage. The technology is dependent on the development of devices and digital networks. Rendering digital data into meaningful images while satisfying the perspective of the visual field is challenging various applications of the digital technology. Transparent digital signage faces the limitation of limited processing power, with a small amount of memory and storage. The devices do not have enough power to process heaps of real-time data. Portable devices need to have powerful hardware to produce high-quality images. This challenges the advertisement developers to create new ads with multimedia software platforms such as Adobe Flash. For instance, the ad development should support the drag-and-drop option to place portable network graphics (PNGs) and joint photographic expert groups (JPGs) on a plain platform to make a fully rendered ad-object.
BenQ, LG Electronics, Panasonic, and Planar Systems, Shenzhen AuroLED Technology, Shenzhen NEXNOVO Technology, ClearLED, and LED-Hero Electronic Technology.
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