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Global Mobile Analytics Market 2017-2021

Global Mobile Analytics Market 2017-2021

About Mobile Analytics

Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavio’s analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Adobe Systems
  • Amazon Web Services
  • Google
  • IBM
  • Microsoft
Other prominent vendors
  • Adjust
  • Amplitude
  • Appsee
  • CA Technologies
  • Flurry (Yahoo!)
  • Localytics
  • Segment
  • Upsight
  • Webtrends
Market driver
  • Emergence of big data
  • For a full, detailed list, view our report
Market challenge
  • Lack of skilled analytics professionals
  • For a full, detailed list, view our report
Market trend
  • Growing focus on BI
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?


Technavio Announces the Publication of its Research Report – Global Mobile Analytics Market 2017-2021

Technavio recognizes the following companies as the key players in the global mobile analytics market: Adobe Systems, Amazon Web Services, Google, IBM, and Microsoft.

Other Prominent Vendors in the market are: Adjust, Amplitude, Appsee, CA Technologies, Flurry (Yahoo!), Localytics, Segment, Upsight, and Webtrends.

Commenting on the report, an analyst from Technavio’s team said: “One trend in the market is growing focus on BI. Organizations are investing in BI and analytics to improve the decision-making capabilities of enterprises. This integration with mobile platforms has helped analytics solutions to become comprehensive. BI solutions combined with analytics are capable of handling a large amount of unstructured data to help identify and analyze business patterns. In most cases, BI applications collate data from data warehouses, analyze the data, and provide a decision-support system.”

According to the report, one driver in the market is emergence of big data. Big data is the set of structured and unstructured data in an organization that cannot be processed using a structured database and software implementation. Organizations collect information about their customers through cache data and their browsing habits. This raw data is converted into business intelligence by using mobile analytic tools and is used to make business decisions. In addition, this technology allows organizations to use historical data in combination with present insights for the prediction of future outcomes.

Further, the report states that one challenge in the market is lack of skilled analytics professionals. The mobile analytics model is a relatively new technology for most enterprises, which do not have the experience of working with analytics vendors. Hence, it has become one of the most challenging factors for organizations. The lack of confidence or experience of analytics vendors to perform tasks is decreasing the adoption rate of mobile analytics. In many cases, inexperienced users do not recognize the sources of data and are not able to analyze them properly. Enterprises providing cost-effective IT infrastructure are also concerned if the vendors can provide them with a good ROI. Moreover, as cloud computing does not have universally recognized standards, end-users face issues when framing compliance standards or while switching services from one cloud service provider to another.

Companies Mentioned

Adobe Systems, Amazon Web Services, Google, IBM, Microsoft, Adjust, Amplitude, Appsee, CA Technologies, Flurry (Yahoo!), Localytics, Segment, Upsight, and Webtrends.

  • Executive summary
  • Scope of the report
  • Research methodology
  • Introduction
    • Market outline
  • Market landscape
    • Market ecosystem
      • Table Parent market: Global BI market 2016 ($ bn)
      • Table Related market: Global software analytics market 2016 ($ bn)
      • Table Global BI market: Overview
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Market definition - inclusions and exclusions checklist
    • Market sizing 2016
      • Table Market size 2016
      • Table Validation techniques employed for market sizing - 2016
    • Market size and forecast
      • Table Global - Market size and forecast 2016-2021 ($ bn)
      • Table Global - Year-over-year growth 2017-2021 (%)
  • Five forces analysis
    • Table Five forces analysis 2016
    • Table Five forces analysis 2021
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Five forces analysis
  • Market segmentation by platform
    • Segmentation by platform
      • Table Platform - Market share 2016-2021 (%)
    • Comparison by platform
      • Table Comparison by platform
    • iOS - Market size and forecast 2016-2021
      • Table iOS - Market size and forecast 2016-2021 ($ bn)
      • Table iOS - Year-over-year growth 2017-2021 (%)
    • Android - Market size and forecast 2016-2021
      • Table Android - Market size and forecast 2016-2021 ($ bn)
      • Table Android - Year-over-year growth 2017-2021 (%)
    • Windows - Market size and forecast 2016-2021
      • Table Windows - Market size and forecast 2016-2021 ($ bn)
      • Table Windows - Year-over-year growth 2017-2021 (%)
    • Others - Market size and forecast 2016-2021
      • Table Others - Market size and forecast 2016-2021 ($ mn)
      • Table Others - Year-over-year growth 2017-2021 (%)
    • Market opportunity by platform
      • Table Market opportunity by platform
  • Market segmentation by end-user
    • Segmentation by end-user
      • Table End-user - Market share 2016-2021 (%)
    • Comparison by end-user
      • Table Comparison by end-user
    • BFSI - Market size and forecast 2016-2021
      • Table BFSI - Market size and forecast 2016-2021 ($ bn)
      • Table BFSI - Year-over-year growth 2017-2021 (%)
    • Healthcare - Market size and forecast 2016-2021
      • Table Healthcare - Market size and forecast 2016-2021 ($ bn)
      • Table Healthcare - Year-over-year growth 2017-2021 (%)
    • Manufacturing - Market size and forecast 2016-2021
      • Table Manufacturing - Market size and forecast 2016-2021 ($ bn)
      • Table Manufacturing - Year-over-year growth 2017-2021 (%)
    • Retail - Market size and forecast 2016-2021
      • Table Retail - Market size and forecast 2016-2021 ($ bn)
      • Table Retail - Year-over-year growth 2017-2021 (%)
    • Others - Market size and forecast 2016-2021
      • Table Others - Market size and forecast 2016-2021 ($ bn)
      • Table Others - Year-over-year growth 2017-2021 (%)
    • Market opportunity by end-user
      • Table Market opportunity by end-user
  • Regional landscape
    • Geographical segmentation
      • Table Global - Market share by geography 2016-2021 (%)
    • Regional comparison
      • Table Regional comparison
    • Americas - Market size and forecast 2016-2021
      • Table Americas - Market size and forecast 2016-2021 ($ bn)
      • Table Americas - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in Americas
    • EMEA - Market size and forecast 2016-2021
      • Table EMEA - Market size and forecast 2016-2021 ($ bn)
      • Table EMEA - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in EMEA
    • APAC - Market size and forecast 2016-2021
      • Table APAC - Market size and forecast 2016-2021 ($ bn)
      • Table APAC - Year-over-year growth 2017-2021 (%)
      • Table Top 3 countries in APAC
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
  • Buying criteria
    • Buying criteria for mobile analytics
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
  • Market trends
    • Growing focus on BI
    • Increase in adoption of BYOD policy
    • Integration with social media
    • SaaS-based predictive analytics
  • Vendor landscape
    • Competitive scenario
    • Key leading vendors
    • Other prominent vendors
  • Vendor analysis
    • Vendor overview
  • Appendix
    • List of abbreviations
  • Explore Technavio

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