Market Research Logo

Global Mobile Ad Spending Market 2016-2020

About Mobile Advertising

Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.

Technavio’s analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.

The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • AdMob
  • Chartboost
  • Flurry
  • InMobi
  • Millennial Media
  • MoPub
Other prominent vendors
  • AppNexus
  • Byyd
  • Convertro
  • Criteo
  • Fiksu
  • iAd
  • Kiip
  • Matomy Media
  • Mobile Network
  • MobPartner
  • Tapjoy
  • PubMatic
  • RevMob Mobile Ad Network
  • RockYou
Market driver
  • Rapid growth in social media
  • For a full, detailed list, view our report
Market challenge
  • Designing ads for mobile devices
  • For a full, detailed list, view our report
Market trend
  • Rapid growth in programmatic advertising
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Mobile Ad Spending Market 2016-2020

Technavio recognizes the following companies as the key players in the global mobile Ad spending market: AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub.

Other Prominent Vendors in the market are: AppNexus, Byyd, Convertro, Criteo, Fiksu, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, Tapjoy, PubMatic, RevMob Mobile Ad Network, and RockYou.

Commenting on the report, an analyst from Technavio’s team said: “Dominance of mobile devices will be a key trend for market growth. Technavio predicts that half of the mobile users worldwide will use smartphones by 2019. Prominent social networking sites such as Facebook, Twitter, LinkedIn, and Pinterest are accessible through mobile devices through which an estimated 36% of the time is spent on digital media. Moreover, smartphone apps designed exclusively for these platforms further increase the average time spent. Mobile advertising accounted for 68% of revenue for Facebook and 84% of revenue for Twitter in 2015. We predict that approximately two-thirds of social media advertising spending (worth $9.1 billion) will be on mobile advertising in 2018.”

According to the report, rapid growth in social media will be a key driver for market growth. The average time spent on smartphones and tablets is approximately three hours in developed countries. An estimated 85% of this time devoted to mobile devices is on social media apps, and this number is rising in many developing countries. Pages of individuals or organizations can be advertised on a larger scale on social media, which increases the popularity of the brand. Social media users share posts and updates hosted on brand pages on their network, which further increases brand acquaintance. Regular updates on social media help to acquire new customers and increases familiarity among existing customers.

Further, the report states that one of the challenges for the market will be rapid growth in consumer behavior. Usage of mobile devices has increased since 2012, which is further expected to rise continually during the forecast period. An increase in Internet penetration and rising smartphone and tablet shipments worldwide has shifted consumers focus from traditional platforms to digital platforms. The consumer behavior regarding media consumption is evolving rapidly. The average time spent on smartphones and other mobile devices is constantly on the rise. An estimated 90% of the smartphone users are known to browse the Internet on smartphones while they are involved in activities such as watching TV. Publishers and advertisers are advised to be updated on the changing media consumption pattern to stay competitive in the market.

Companies Mentioned

AdMob, Chartboost, Flurry, InMobi, Millennial Media, MoPub, AppNexus, Byyd, Convertro, Criteo, Fiksu, iAd, Kiip, Matomy Media, Mobile Network, MobPartner, Tapjoy, PubMatic, RevMob Mobile Ad Network, RockYou.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Base year
    • Vendor segmentation
    • Numerical figures
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Industry overview
    • Preference of users in terms of ad positioning
      • Table Comparison between online and offline advertisements
    • Flow of mobile ad
      • Table Flow of mobile ad
    • Time spent on mobile phones
      • Table Time spent on electronic devices 2010-2015 (hours per day)
      • Table Time spent by individual on various activities on mobile devices (2015)
      • Table Average monthly hours spent by various age group on mobile devices 2015
      • Table Global smartphones and tablets shipments 2011-2015 (millions of units)
    • Number of smartphone users
      • Table Number of smartphone users worldwide 2015
  • Market landscape
    • Market size and forecast
      • Table Global mobile ad spending market size and forecast 2015-2020 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by type
    • Global mobile ad spending market by type
      • Table Global mobile ad spending market share by type 2015
    • Global mobile ad spending market by search ads
      • Table Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
    • Global mobile ad spending market by display ads
      • Table Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
    • Global mobile ad spending market by SMS ads
      • Table Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
  • Geographical segmentation
    • Global mobile ad spending market by region
      • Table Global mobile ad spending market share by region 2015
    • Mobile ad spending market in Americas
      • Table Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
      • Table Mobile ad spending market in Americas by type 2015
    • Mobile advertising market in APAC
      • Table Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
      • Table Mobile ad spending market in APAC by type 2015
    • Mobile advertising market in EMEA
      • Table Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
      • Table Mobile ad spending market in EMEA by type 2015
  • Global mobile ad spending market penetration
    • Table Penetration of mobile advertising in global mobile ad spending market 2015
  • Key leading countries
    • Key leading countries in global mobile ad spending market
      • Table Key leading countries 2015
      • Table Key leading countries by the type of advertisements 2015 (%)
    • Mobile ad spending market in US
      • Table Mobile ad spending market size and forecast in US ($ billions) 2015-2020
    • Mobile ad spending market in Germany
      • Table Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
    • Mobile ad spending market in China
      • Table Mobile ad spending market size and forecast in China ($ billions) 2015-2020
    • Mobile ad spending market in UK
      • Table Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
    • Mobile ad spending market in Japan
      • Table Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
  • RTB potential
    • Table Financial transactions in RTB market
  • Mobile ad potential
    • Table Top ad spenders 2014
    • Table Growth rate of top advertising spenders in terms of net income 2013-2014
    • Table Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
    • Table Linear regression representing best fit straight line for data points
  • Market drivers
    • Higher brand recalling capability
    • Growth in in-app advertising
    • Rapid growth in social media
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Efficient data management
    • Rapidly evolving consumer behavior
    • Designing ads for mobile devices
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increasing use of QR codes for advertising
    • Increasing utilization of VR videos
  • Vendor landscape
    • Competitive scenario
    • Vendors
    • Key highlights
    • Other prominent vendors
  • Appendix
    • List of abbreviation
  • Explore Technavio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report