Beer Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

Beer Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

Global Beer Market: About this market

Technavio’s beer market analysis considers sales from both on-trade and off-trade distribution channels. Our study also finds the sales of beer in APAC, Europe, MEA, North America, and South America. In 2019, the on-trade segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as rising consumption of beer at bars and pubs, coupled with the increasing number of microbreweries will play a significant role in the on-trade segment to maintain its market position. Also, our global beer market report looks at factors such as rising demand for beer in emerging economies, increasing demand for premium beers, and the growth of online retailing. However, the presence of stringent regulations and a high rate of taxes on alcoholic beverages, concerns about health, and intense competition in the market may hamper the growth of the beer industry over the forecast period.

Global Beer Market: Overview

Increasing demand for premium beers

The demand for premium varieties of beer and craft beers is increasing among consumers due to the rise in per capita income in developed and developing economies. Consumers prefer premium beer and craft beers over local beer products because of their taste, brand name, and authenticity. This is encouraging international and regional macro breweries and microbreweries to introduce new premium varieties of craft beer products such as pale ale, stout, and IPA. Thus, the increasing demand for premium beers will lead to the expansion of the global beer market at a CAGR of over 2% during the forecast period.

Rising demand for low-alcohol beer

Low-alcohol beer refers to beer that has low alcohol content, by volume (ABV), but is high on flavor. The ABV limit defined for low-alcohol beer is 3.5%-3.6%. The rising prevalence of health conditions such as obesity, diabetes, stress, and hypertension, owing to the unhealthy lifestyles of people, has increased awareness about healthy diets. Therefore, some countries have witnessed a decline or slow growth in the consumption of alcoholic beverages, including beer. This has driven several established international brands to launch low-alcohol beer for consumers who are exploring ways to reduce their alcohol intake and focusing on healthy lifestyles. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global beer market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global beer market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading beer manufacturers, that include Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg Breweries AS, Diageo Plc, Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Brewing Co., Royal Unibrew AS, Sapporo Holdings Ltd., and The Boston Beer Co. Inc.

Also, the beer market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global beverages market
      • Table Segments of global beverages market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value chain analysis
  • Market sizing
    • Market definition
      • Table Vendors: Key Offerings
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ billions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
    • Market outlook
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • On-trade - Market size and forecast 2019-2024
      • Table On-trade - Market size and forecast 2019-2024 ($ billions)
      • Table On-trade - Year-over-year growth 2020-2024 (%)
    • Off-trade - Market size and forecast 2019-2024
      • Table Off-trade - Market size and forecast 2019-2024 ($ billions)
      • Table Off-trade - Year-over-year growth 2020-2024 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ billions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ billions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ billions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ billions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ billions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Rising demand for low-alcohol beer
    • Focus of vendors on inorganic growth
    • Increasing exports of beer
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Anheuser-Busch InBev SA/NV
      • Table Anheuser-Busch InBev SA/NV - Vendor overview
      • Table Anheuser-Busch InBev SA/NV - Business segments
      • Table Anheuser-Busch InBev SA/NV - Organizational developments
      • Table Anheuser-Busch InBev SA/NV - Segment focus
      • Table Anheuser-Busch InBev SA/NV - Key offerings
    • Asahi Group Holdings Ltd.
      • Table Asahi Group Holdings Ltd. - Vendor overview
      • Table Asahi Group Holdings Ltd. - Business segments
      • Table Asahi Group Holdings Ltd. - Organizational developments
      • Table Asahi Group Holdings Ltd. - Segment focus
      • Table Asahi Group Holdings Ltd. - Key offerings
    • Carlsberg Breweries AS
      • Table Carlsberg Breweries AS - Vendor overview
      • Table Carlsberg Breweries AS - Business segments
      • Table Carlsberg Breweries AS - Organizational developments
      • Table Carlsberg Breweries AS - Geographic focus
      • Table Carlsberg Breweries AS - Segment focus
      • Table Carlsberg Breweries AS - Key offerings
    • Diageo Plc
      • Table Diageo Plc - Vendor overview
      • Table Diageo Plc - Business segments
      • Table Diageo Plc - Organizational developments
      • Table Diageo Plc - Segment focus
      • Table Diageo Plc - Key offerings
    • Heineken NV
      • Table Heineken NV - Vendor overview
      • Table Heineken NV - Business segments
      • Table Heineken NV - Organizational developments
      • Table Heineken NV - Segment focus
      • Table Heineken NV - Key offerings
    • Kirin Holdings Co. Ltd.
      • Table Kirin Holdings Co. Ltd. - Vendor overview
      • Table Kirin Holdings Co. Ltd. - Business segments
      • Table Kirin Holdings Co. Ltd. - Organizational developments
      • Table Kirin Holdings Co. Ltd. - Segment focus
      • Table Kirin Holdings Co. Ltd. - Key offerings
    • Molson Coors Brewing Co.
      • Table Molson Coors Brewing Co. - Vendor overview
      • Table Molson Coors Brewing Co. - Business segments
      • Table Molson Coors Brewing Co. - Organizational developments
      • Table Molson Coors Brewing Co. - Geographic focus
      • Table Molson Coors Brewing Co. - Segment focus
      • Table Molson Coors Brewing Co. - Key offerings
    • Royal Unibrew AS
      • Table Royal Unibrew AS - Vendor overview
      • Table Royal Unibrew AS - Business segments
      • Table Royal Unibrew AS - Organizational developments
      • Table Royal Unibrew AS - Geographic focus
      • Table Royal Unibrew AS - Segment focus
      • Table Royal Unibrew AS - Key offerings
    • Sapporo Holdings Ltd.
      • Table Sapporo Holdings Ltd. - Vendor overview
      • Table Sapporo Holdings Ltd. - Business segments
      • Table Sapporo Holdings Ltd. - Geographic focus
      • Table Sapporo Holdings Ltd. - Segment focus
      • Table Sapporo Holdings Ltd. - Key offerings
    • The Boston Beer Co. Inc.
      • Table The Boston Beer Co. Inc. - Vendor overview
      • Table The Boston Beer Co. Inc. - Business segments
      • Table The Boston Beer Co. Inc. - Organizational developments
      • Table The Boston Beer Co. Inc. - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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