Work Transformation and Technology Markets in Europe: Where to Focus and How to Shift Your Positioning
This IDC Market Note looks at how the concept of Transformation of Work, aided by the rapid adoption of 3rd Platform technologies and changes in the actual workforce, is impacting the technology market in Europe. Organizations that are undergoing or planning DX journeys are facing new challenges that stem from new work models, advances in workspace and technology, and a new generation of workers. Most of these technologies are no longer "nice to have" concepts but "must have" capabilities and features that have a severe impact on the workforce and on digital transformation efforts.
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