Western Europe SMB Market: Analyzing its 2018 Structure and Performance Indicators

Western Europe SMB Market: Analyzing its 2018 Structure and Performance Indicators

This IDC Market Perspective assesses the Western European SMB market by examining the number of companies by vertical market and size class for Western Europe and the distribution of companies by industry and company size within each country."SMBs' contribution to the recovery has been greater than expected, and it is important to leverage the ability of these SMBs to resist economic downturns. Vendors should always monitor SMBs by looking for vertical strategies that can increase SMBs' opportunities to innovate and to grow," said Carla La Croce, senior research analyst, IDC European Industry Solutions, Customer Insights and Analysis.

Please Note: Extended description available upon request.

Executive Snapshot
New Market Developments and Dynamics
Situation Overview
Methodology and Definitions
IDC Company Size Segmentation in Europe
Definition of Company and Assignment to Employee Bands
Definition of Size Bands
Breakdown of Company Demographics into Comparable Segments by Employee Size
Breakdown of Company Demographics into IDC Vertical Industry Categories
Definition of Vertical Markets
The Distribution of Western European Companies Across Vertical Markets
SMB Outlook by Company Size and Country
Future Outlook
Advice for the Technology Supplier
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