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How SMB Customers Win in an App-Centric Mobility Market: A Mobile World Congress 2015 Review

How SMB Customers Win in an App-Centric Mobility Market: A Mobile World Congress 2015 Review

This IDC Flash provides an analysis regarding announcements from the 2015 Mobile World Congress (MWC) that pertain specifically to SMB customers and the partners that serve them. Held March 2–5, 2015, in Barcelona, Spain, MWC is the largest trade show for vendors and developers serving the mobility industry.

Please Note: Extended description available upon request.


In This Flash
Situation Overview
Key Takeaways
Devices Inexorably Linked to Service Differentiation, Resulting in Consumerized Enterprise Capabilities
Enterprise Mobility Management Vendors Broaden Ecosystem, Pivot Toward Consumerized App/Dev
IT Security Vendors Broaden Traditional Solutions to Include Additional Mobile Protection
New Unified Communications and Voice Capabilities Provide Additional Value for Vendors and Operators
Future Outlook

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