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Profiling Small and Midsize Business Accounting Software Users: Intuit, Microsoft, and Sage Customers

Profiling Small and Midsize Business Accounting Software Users: Intuit, Microsoft, and Sage Customers

This IDC Insight examines the general use of accounting software packages by U.S. small and medium-sized businesses as well as specific brand preferences. Business priorities and technology attitudes of small and midsize firms are compared with additional comparisons among QuickBooks, Microsoft, and Sage accounting software users. The share of total IT spending represented by hardware, software, and services are compared across different groups along with plans to purchase advanced software in the next 12 months. Future preferences regarding on-premise and cloud-based software are also compared.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Accounting Software Use and SMB Brand Preferences
Business Priorities, Technology Attitudes, and Share of Hardware/Software/Services/Cloud Spending by QuickBooks, Microsoft, and Sage Accounting Software Users
Future Outlook
Plans to Add New Accounting and Other Different Software in the Next 12 Months
Preference for On-Premise Versus Cloud-Based Deployment for New Software

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