Profiling Small and Midsize Business Accounting Software Users: Intuit, Microsoft, and Sage Customers
This IDC Insight examines the general use of accounting software packages by U.S. small and medium-sized businesses as well as specific brand preferences. Business priorities and technology attitudes of small and midsize firms are compared with additional comparisons among QuickBooks, Microsoft, and Sage accounting software users. The share of total IT spending represented by hardware, software, and services are compared across different groups along with plans to purchase advanced software in the next 12 months. Future preferences regarding on-premise and cloud-based software are also compared.
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