NRF 2019: Top 5 Takeaways for the Digital Commerce Market

NRF 2019: Top 5 Takeaways for the Digital Commerce Market

This IDC Market Perspective provides the biggest takeaways, according to IDC's software team, from the National Retail Federation Big Show 2019 (NRF 2019) and the broader implications about the digital commerce market. It discusses the role that technology accelerators played during the event as well as the role they will play in the future of commerce."NRF 2019 was perhaps the most technology-focused version of the conference to date, with technology vendors fighting for retailers' attention about how to boost digital sales and improve end-customer engagement," says Jordan Jewell, research manager for IDC's Digital Commerce program. "However, the vendors that will lead in the future of commerce are those that help both B2C and B2B organizations innovate and reinvent their business models."

Please Note: Extended description available upon request.


Executive Snapshot
New Market Developments and Dynamics
As Commerce Evolves, Organizations Will Need to Use New Metrics to Measure Success
Vendors That Made Noise in This Area at NRF 2019
Developing Markets Are an Unclaimed Battleground for Digital Commerce
Vendors That Made Noise in This Area at NRF 2019
Retail Will Remain Human at Its Core
Vendors That Made Noise in This Area at NRF 2019
The Point of Sale Will Drastically Change, Warranting a Name Change
Vendors That Made Noise in This Area at NRF 2019
The Future of Commerce Will Create New Challenges and Opportunities
Vendors That Made Noise in This Area at NRF 2019
Other "Honorable Mention" Takeaways from Technology Suppliers at NRF 2019
Advice for the Technology Supplier
IDC's Point of View
Learn More
Related Research
Synopsis

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