NRF 2019: Top 5 Takeaways for the Digital Commerce Market
This IDC Market Perspective provides the biggest takeaways, according to IDC's software team, from the National Retail Federation Big Show 2019 (NRF 2019) and the broader implications about the digital commerce market. It discusses the role that technology accelerators played during the event as well as the role they will play in the future of commerce."NRF 2019 was perhaps the most technology-focused version of the conference to date, with technology vendors fighting for retailers' attention about how to boost digital sales and improve end-customer engagement," says Jordan Jewell, research manager for IDC's Digital Commerce program. "However, the vendors that will lead in the future of commerce are those that help both B2C and B2B organizations innovate and reinvent their business models."
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