Japan Small and Medium Business Markets Comparative Analysis between Local and Metropolitan Area 2015
This IDC study defines small and medium-sized businesses (SMBs) as enterprises with 999 or fewer full time employees, and it describes and analyzes the IT spending trends of SMBs in metropolitan areas and non-metropolitan areas. Using the results of the IT Spending Trends Study conducted in September 2014, this study compares and analyzes IT usage of enterprises with aggressive IT spending and those with passive IT spending, in both metropolitan areas and non-metropolitan areas, as well as the uses and applications of IT and the level of IT awareness in both categories. In addition, we interviewed SMBs with aggressive IT spending, and examined the expansion policies of SMBs in non-metropolitan areas.
Japan's SMB IT market is becoming polarized as IT spending by enterprises in metropolitan areas continues to grow steadily, while growth of IT spending in non-metropolitan areas remains sluggish. There are also, however, enterprises with aggressive IT spending in non-metropolitan areas, and these enterprises are currently focused on renovating existing systems, as well as considering the use of public IT cloud services and Big Data, so an increase in the use of solutions in these areas is expected. "It is important for IT vendors to actively propose solutions to these enterprises and attempt to stimulate IT spending," says IDC Japan IT Spending Group Manager, Yayoi Hirose.
All of the following sections are, however, fully translated:
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook