Report cover image

Online Corporate and Promotional Giftware Sales in Australia - Industry Market Research Report

Publisher IBISWorld
Published Dec 02, 2024
Length 68 Pages
SKU # IBSS19493008

Description

Online Corporate and Promotional Giftware Sales in Australia - Industry Market Research Report


Online Corporate and Promotional Giftware Sales in Australia

Online corporate and promotional giftware suppliers rely on business confidence and the state of the economy to drive sales. So when these factors took a nose dive following the outbreak of COVID, so too did industry revenue. Prior to 2020, online suppliers of corporate and promotional giftware had enjoyed stable trading conditions thanks to positive business confidence and a steady stream of demand from advertising agencies. All of this came crashing down with the pandemic, leading to a significant slump in sales. Lockdown periods and trading restrictions brought the economy to a grinding halt, while the cancellation of events like annual conferences and product launches, because of social distancing restrictions, all but eradicated any remaining demand for new promotional product sales. The gradual easing and a return to COVID-normal trading conditions have breathed new life back into the industry and enabled online suppliers to regain lost ground. Despite the modest upswing since the easing of trading restrictions, industry revenue has been declining at an annualised 6.5% over the past five years and is expected to total $174.1 million in 2022-23, when revenue will jump by an estimated 8.3%.

Industry firms operate websites that allow clients to purchase a range of corporate and promotional giftware merchandise. This includes office accessories, calendars, drinkware, bags, electronics and wearable products. Industry players are either pure-play online firms or bricks-and-mortar stores with an online presence. The industry excludes revenue generated from manufacturing activities.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Table of Contents

68 Pages
ABOUT THIS INDUSTRY

Industry Definition
Main Activities
Similar Industries
Additional Resources

INDUSTRY AT A GLANCE

INDUSTRY PERFORMANCE

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

PRODUCTS & MARKETS

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

COMPETITIVE LANDSCAPE

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalization

MAJOR COMPANIES

OPERATING CONDITIONS

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

KEY STATISTICS

Industry Data
Annual Change
Key Ratios

JARGON & GLOSSARY

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us