Mexican Restaurants - Industry Market Research Report

Mexican Restaurants

The Mexican Restaurants industry has grown robustly over the five years to 2019, in response to several favorable trends that have increased the consumer base for Mexican cuisine. Mexican-style food has entered the mainstream American diet, largely due to a growing Hispanic immigrant population that has increased both demand and supply of Mexican-style food. Additionally, domestic adaptations of Mexican cuisine, such as Tex-Mex, have grown in popularity, supported by major chains such as Taco Bell Corp. that have a significant national presence. Overall, industry revenue is expected to increase during the current period, particularly as a result of declining unemployment and increased disposable income. Over the five years to 2024, industry revenue is forecast to continue rising. The industry's expansion will likely be underpinned by further market acceptance of Mexican-style food and increased consumer spending over the next five years.

This industry is composed of restaurants that primarily serve Mexican-style, including Tex-Mex, food to patrons. It encompasses single-location, chain and franchised enterprises, as well as full-service and fast-food operators. These restaurants also sell alcoholic and other beverages. However, street and food truck vendors are excluded from the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.