The Doughnut Stores industry is running rings around its competition in the food service sector, mainly due to the dominance of the major doughnut chains and their success in expanding their menu offerings well beyond doughnuts. The industry has also been helped by a rebound in consumer spending over the past five years, driven by lower unemployment and rising per capita income. During the five-year period, consumers returning back to work have shown renewed interest in spending on small luxuries, such as coffee and doughnuts, which has helped revenue rise. Over the five years to 2023, as positive conditions in the broader economy boost consumer spending, IBISWorld projects industry revenue to continue to increase. Furthermore, major chains are likely to roll out new stores in smaller retail locations that require less capital investment.
This industry is comprised of establishments that primarily prepare or serve doughnuts, or “donuts” as they have come to be spelled in the United States. Purchases may be consumed on-site, taken out or delivered. A doughnut is usually sweet, deep-fried flour dough that has been shaped into a ring or sphere. Some contain fillings, such as jam or custard, and some have toppings, such as frosting or sprinkles.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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