The Casting Agencies industry plays a vital intermediary role between producers and talent agencies. Over the five years to 2019, movie theater attendance and cable TV subscriptions have steadily declined as a result of the shift to online streaming content. Casting agencies have redirected their attention to the increasing number of programs produced by online streaming platforms. Moreover, increasing aggregate spending on advertising has provided casting agencies with its strongest outlet for pitching talent in addition to traditional film and TV outlets. As a result, industry revenue is expected to increase during the current period. Over the five years to 2024, industry revenue is anticipated to continue growing, albeit at a slower rate. This projected growth can be primarily attributed to strong total advertising expenditure.
Operators in this industry are paid by movie and television production companies to find actors and extras to cast into roles. Movie casting agencies typically work, at least partially, on a fixed-fee basis.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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