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Sweden - The Future of Foodservice to 2020

Sweden - The Future of Foodservice to 2020

Summary

Sweden is one of the world’s most affluent counties, per capita income is high and rates of poverty and unemployment are low. Over 40% of households have an income of over USD$75,000. High taxes do lower disposable incomes in Sweden but high levels of redistribution result in all consumers being able to afford at least occasional trips to lower priced foodservice outlets.

The QSR channel is the second largest channel in the Swedish profit foodservice sector with an overall revenue in 2015 of over SEK22 Billion. The channel grew at a CAGR of 2.4% between 2013 and 2015; this growth is forecast to continue to 2020. Growth in the channel is being driven to a greater extent by increases in transactions at existing outlets, as opposed to the opening of new outlets.

FSR channel is the largest in the Swedish profit foodservice sector representing over SEK45 Billion in revenue in 2015. The channel saw a CAGR of 2.5% between 2013 and 2015; this is forecast to continue at a slightly reduced rate of 2.4% to 2020. Increases in overall transaction numbers are driving this growth with a CAGR of 1.6% between 2013 and 2015.

The coffee and tea shop channel had revenues in 2015 of over SEK10 Billion; this made the channel the fourth largest in the Swedish profit foodservice sector. The channel grew at a CAGR of 2.5% between 2013 and 2015; this growth is forecast to continue to 2020 at a similar rate.

The pub, club and bar channel is the third largest in the Swedish Profit foodservice sector with overall revenue of SEK13.5 Billion in 2015. Between 2013 and 2015 overall channel revenue grew at a CAGR of 1.2%, this rate of growth is forecast to continue to 2020. Outlet growth in the pub, club and bar channel was near static between 2013 and 2015, with a CAGR of only 0.2%. This low rate of growth in outlet numbers in forecast to continue to 2020.

The report Sweden - The Future of Foodservice to 2020, provides extensive insight and analysis of the Sweden’s Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of Sweden’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Sweden’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth Dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Sweden’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer Segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Swedish population.
  • Key Players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Swedish foodservice market.
Companies mentioned in this report: BFT Coffee AB, Burger King, Condeco AB, Doctors Associate Inc, Elite Hotels of Sweden AB, Espresso House, Jensens BofHus A/S, Le Croissant AB, Max Hamburgers AB, McDonald's, Nordic Fast Food AB, O'Learys trademark AB, Pizza Hut, Restaurant Brands Int, Sibylla, Starbucks, Subway, Texas Longhorn AB, Vapiano AG, Yum! Brands Inc.

Scope
  • Sweden is an affluent country. Incomes are, on average, relatively high, and consumers have discretionary income to spend on frequent visits to foodservice outlets. Consumers often prioritize quality and experience over value considerations.
  • Health concerns are driving changes in Sweden's foodservice market, with many consumers cutting down on meat and refined carbohydrates consumption. Increasing the provision of health focused products has allowed operators to increase prices and has improved brand image. Consumers in Sweden also value locally made and sourced products. This facet of Swedish culture has resulted in hyper-localism, where operators produce everything on-site or with a tight supply chain. Craft drinks, such as beer and coffee, are becoming increasingly prevalent.
  • Operators in both the pub, club and bar and coffee and tea shop channels are improving the provision of food, and the rise of casual dining has resulted in a convergence between channels. This has also increased competition between channels for the same purchase occasions.
Reasons to buy
  • Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Swedish foodservice market.


  • Introduction
    • Report Guide: Main Sections
    • Report Guide: Sub-Sections
    • Executive Summary
    • Executive Summary: Consumer Trends
  • Macroeconomic context
    • Macroeconomic Overview
    • Demographic Overview: Population
    • Demographic Overview: Income Bands
  • Introducing consumer segments
    • Introducing Consumer Segments: Constructing the Segments
    • Introducing Consumer Segments
    • Introducing Consumer Segments: Frugal Convenience-Seekers
    • Introducing Consumer Segments: Time-Poor Experimenters
    • Introducing Consumer Segments: Sporadic Splurgers
    • Introducing Consumer Segments: Regimented Routiners
    • Introducing Consumer Segments: Inbetweeners
    • Introducing Consumer Segments: Key Channel Overview
  • Profit sector
    • Profit Sector Metrics
      • Table The Swedish profit foodservice sector has seen steady, but not spectacular growth
    • Profit Sector: Value and Share by Channel
    • Profit Sector: Value Growth by Channel
    • Profit Sector: Outlets and Growth by Channel
    • Profit Sector: Transactions and Growth by Channel
    • Profit Sector: Operator Buying Volumes and Growth by Channel
    • Profit Sector: Channel Historic Growth Dynamics
    • Profit Sector: Channel Future Growth Dynamics
    • Profit Sector: Restaurant: Outlet-Type Growth Dynamics
      • Table Restaurant outlet types 2015 value growth
    • Profit Sector: Restaurant: Type of Ownership Growth Dynamics
      • Table Restaurant owner types 2015 value growth
  • Quick service restaurants (QSR)
    • QSR: Summary
    • QSR: Metrics: Growth Dynamics
      • Table The QSR channel is growing in excess of the wider profit foodservice sector
    • QSR: Key Players
    • QSR: Key Consumers: Segment Overview
    • QSR: Key Consumers: Frugal Convenience Seekers
    • QSR: Key Consumers: Time-Poor Experimenters
    • QSR: Key Consumers: Sporadic Splurgers
    • QSR: Key Consumers: Regimented Routiners
    • QSR: Key Consumers: Inbetweeners
    • QSR: Key Consumers: Opportunity Areas
    • QSR: Why?
    • QSR: What?
    • QSR: What: Max Hamburgers
    • QSR: What?: What trends did the company target?
    • QSR: What?: What did the brand/company do to target this?
    • QSR: What?: Food and Drink Splits
      • Table Operator buyer product value SEK million (USD$ million)
    • QSR: Where?
    • QSR: What Next?
  • Full service restaurants (FSR)
    • FSR: Summary
    • FSR: Metrics: Growth Dynamics
      • Table The FSR channel is the largest channel in the Swedish profit foodservice sector
    • FSR: Key Players
    • FSR: Key Consumers: Segment Overview
    • FSR: Key Consumers: Frugal Convenience Seekers
    • FSR: Key Consumers: Time-Poor Experimenters
    • FSR: Key Consumers: Sporadic Splurgers
    • FSR: Key Consumers: Regimented Routiners
    • FSR: Key Consumers: Inbetweeners
    • FSR: Key Consumers: Opportunity Areas
    • FSR: Why?
    • FSR: Why?: O'Learys case Study
    • FSR: Why?: What trends did the company target?
    • FSR: Why?: What did the brand/company do to target this?
    • FSR: What?
    • FSR: What?: Food and Drink Splits
      • Table Operator buyer product value SEK million (USD$ million)
    • FSR: Where?
    • FSR: What Next?
  • Coffee and tea shops
    • Coffee & Tea Shops: Summary
    • Coffee & Tea Shops: Metrics: Growth Dynamics
      • Table The coffee and tea shop channel is leading growth in the profit foodservice sector
    • Coffee & Tea Shops: Key Players
    • Coffee & Tea Shops: Key Consumers: Segment Overview
    • Coffee & Tea Shops: Key Consumers: Frugal Convenience Seekers
    • Coffee & Tea Shops: Key Consumers: Time-Poor Experimenters
    • Coffee & Tea Shops: Key Consumers: Sporadic Splurgers
    • Coffee & Tea Shops: Key Consumers: Regimented Routiners
    • Coffee & Tea Shops: Key Consumers: Inbetweeners
    • Coffee & Tea Shops: Key Consumers: Opportunity Areas
    • Coffee & Tea Shops: Why?
    • Coffee & Tea Shops: What?
    • Coffee & Tea Shops: What?: Food and Drink Splits
      • Table Operator buyer product value SEK million (USD$ million)
    • Coffee & Tea Shops: Where?
    • Coffee & Tea Shops: What Next?
  • Pubs, clubs and bars
    • Pubs, Clubs & Bars: Summary
    • Pubs, Clubs & Bars: Metrics: Growth Dynamics
      • Table Growth in the channel is being driven by higher value transactions in existing outlets
    • Pubs, Clubs & Bars: Key Players
    • Pubs, Clubs & Bars: Key Consumers: Segment Overview
    • Pubs, Clubs & Bars: Key Consumers: Frugal Convenience Seekers
    • Pubs, Clubs & Bars: Key Consumers: Time-Poor Experimenters
    • Pubs, Clubs & Bars: Key Consumers: Sporadic Splurgers
    • Pubs, Clubs & Bars: Key Consumers: Regimented Routiners
    • Pubs, Clubs & Bars: Key Consumers: Inbetweeners
    • Pubs, Clubs & Bars: Key Consumers: Opportunity Areas
    • Pubs, Clubs & Bars: Why?
    • Pubs, Clubs & Bars: What?
    • Pubs, Clubs & Bars: What?: Food and Drink Splits
      • Table Operator buyer product value SEK million (USD$ million)
    • Pubs, Clubs & Bars: Where?
    • Pubs, Clubs & Bars: What Next?
  • Cost sector
    • Cost Operator Trends: Historic Growth
    • Cost Operator Trends: Future Growth
    • Cost Operators: Data Breakdown
      • Table The education channel dominates the cost sector, growth is strong in all channels
  • Education
    • Education: Growth Dynamics & Drivers
      • Table Education historic and future value growth
    • Education: What Next?
  • Healthcare
    • Healthcare: Growth Dynamics & Drivers
      • Table Healthcare historic and future value growth
    • Healthcare: What Next?
  • Military and civil defense
    • Military and Civil Defense: Growth Dynamics & Drivers
      • Table Military and Civil Defense historic and future value growth
    • Military and Civil Defense: What Next?
  • Welfare and services
    • Welfare & Services: Growth Dynamics & Drivers
      • Table Welfare and services historic and future value growth
    • Welfare & Services: What Next?
  • Appendix
    • Trade and Sectors Definitions
    • Channel Definitions
    • Other Definitions
    • Key Components – Market Intelligence

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