Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2022: Market Size, Growth and Forecast Analytics
Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market in Italy.
Performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide). Products may contain B complex group vitamins.
The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders and concentrates. It also contains fruit and non-fruit flavored products. All powders and concentrates are expressed in ready to drink (rtd) volumes.
Includes liquid water enhancers such as Kraft Foods’ MiO Fit.
Excludes protein containing dairy or milk alternative sports nutrition drinks, specially formulated for consumers performing sports and exercise. Typically marketed as sports/performance nutrition for both professional and mainstream consumer use.
Sports Drinks market in Italy registered a negative compound annual growth rate (CAGR) of -4.10% during the period 2012 to 2017 with a sales value of EUR 178.73 Million in 2017, an increase of 7.16% over 2016. The market achieved its strongest performance in 2015, when it grew by 17.05% over its previous year and its weakest performance in 2013, when it fell by -19.13% over 2012.
The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Sports Drinks and its variants .
Furthermore, the research handbook details out Sales Value and Volume for top brands for the year 2014 to 2017 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.
The research handbook acts as an essential tool for companies active or planning to venture in to Italy's Sports Drinks (Soft Drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.
Sales Values in the handbook are depicted in USD ($) and local currency of country and Volumes are represented in M Liters.
*Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.
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