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Opportunities in the Western Europe Meat Sector: Analysis of opportunities offered by high growth economies

Opportunities in the Western Europe Meat Sector: Analysis of opportunities offered by high growth economies

Summary

The global meat sector was valued at US$945.7 billion in 2018 and is forecast to record a CAGR of 3.9% during 2018-2023. Western Europe, with a value share of 27.6% in the global meat sector in 2018, represents the third largest regional market (value terms) and is forecast to grow at a CAGR of 3.2% during 2018-2023. Chilled raw packaged meat - whole cuts is the largest category in the Western Europe meat sector, accounting for US$80,629.7 million (30.9% of the overall meat sector) in 2018.

Based on the relative performance of countries on multiple metrics, Portugal, the Netherlands, Germany, and Sweden were shortlisted as high potential countries primarily owing to the large meat sector size and projected high value growth rates, among other parameters. Germany is the largest contributor in terms of market value as of 2018, while Portugal is forecast to witness the highest CAGR of 4.7% during 2018-2023. High urbanization, a positive economic outlook, and a large working class population are driving meat consumption in these countries.

Hypermarkets & Supermarkets is the most popular channel for meat in the Western Europe region, accounting for 69.1% of overall sales, followed by food & drinks specialists with a 20.4% share. Rigid plastics is the most commonly used packaging material in the Western Europe meat sector, accounting for 68.6% of the sector (in packaging unit terms) in 2018.

The overall meat sector in the Western Europe region is highly fragmented with the top five brands - Rovagnati, Campofrío, Martínez Loriente, Wiesenhof, and Iglo - accounting for 3.7% of the market value in 2018. Private label dominates the Western Europe meat sector, accounting for a 35.6% value share in 2018.

The report Opportunities in the Western Europe Meat Sector, brings together multiple data sources to provide a comprehensive overview of the region's meat sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Meat sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions.
  • Change in consumption: Analysis on the shift in consumption of Meat by markets across the key countries in the Western Europe region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Meat sector during 2013 -2023. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Meat products in the Western Europe region, in 2018. It also covers the market share of leading companies offering Meat with health and wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Meat across the key countries in the Western Europe region, in 2018. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores’, e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Meat.
Reasons to buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.


1. Executive summary
2. Market size and growth analysis (Region analysis)
Market Size in Context - Western Europe compared to other regions
Growth Analysis by region
Growth Analysis by country
Growth Analysis by market
3. Identifying high potential countries in Western Europe
High potential countries in Western Europe
Identifying high potential countries - Methodology
Identifying high potential countries - Risk, reward and opportunity analysis
4. Market size and growth analysis (High potential countries in Western Europe )
High potential countries in Western Europe - Overview
Growth Contribution Analysis by Country
Share of Meat compared to other Food sectors
Change in consumption levels by country and markets
Per Capita Consumption and Expenditure analysis
5. Country Profiles (High potential countries in Western Europe )
Portugal
The Netherlands
Germany
Sweden
6. Success Stories
7. Company and Brand Analysis
Brand Share analysis in the Meat sector
Top companies in Western Europe Meat
Top brands in Western Europe Meat
Private Label penetration in the Meat sector
8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness Analysis - Growth contribution by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Leading Health & Wellness brands by market share
Health & Wellness Analysis - Key Product Attributes and Consumer Benefits
9. Key Distribution Channels
Leading Distribution Channels by countries
Leading Distribution Channels by markets
10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outer type
11. Challenges and Future Outlook
Key Challenges
Future Outlook
12. Appendix
List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2018-2023
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Western Europe - Overview
Value share of Meat sector as a proportion of overall food by country
Change in consumption by market within Meat (value terms), 2018-2023
Per Capita Consumption in Western Europe and high potential countries, 2018
Per Capita Expenditure in Western Europe and high potential countries, 2018
Portugal Meat - Overview, % value share by market, 2018
The Netherlands Meat - Overview % value share by market, 2018
Germany Meat - Overview % value share by market, 2018
Sweden Meat - Overview % value share by market, 2018
Leading brands in the Western Europe Meat Sector and Markets by value, 2018
Leading companies in the Western Europe Meat Sector by value sales (US$ million), 2018
Leading Brands (including Private label) in the Western Europe Meat Sector by value sales (US$ million), 2018
Private Label penetration in the Meat sector
Health & Wellness value and its share in overall sales, 2013-2023
Share of product attributes and consumer benefits in high potential countries Western Europe, 2018
Leading Health & Wellness companies with market share by Meat markets (2018)
Leading Distribution Channels in Western Europe region by countries, 2018
Leading Distribution Channels in Western Europe region by markets, 2018
List of Figures
Annual value growth analysis by region (2018-2023)
Annual volume growth analysis by region (2018-2023)
Value and volume growth analysis by country (2018-2023)
Value and volume growth analysis by market (2018-2023)
Country level contribution to the growth by Markets in Western Europe region, 2018-2023
Portugal Meat - Demographic Analysis
The Netherlands Meat - Demographic Analysis
Germany Meat - Demographic Analysis
Sweden Meat - Demographic Analysis
Country level contribution to the growth of H&W Market in Western Europe region, 2018-2023
Key package material volume (units) share, 2018
Unit volume growth by packaging material (2013-2023)
Key container type volume (units) share, 2018
Unit volume growth by container type (2013-2023)
Key closure type volume (units) share, 2018
Unit volume growth by closure type (2013-2023)
Key outers volume (units) share, 2018
Unit volume growth by outers (2013-2023)

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