Hot Topic: Frozen Food - 2018
Summary
Hot Topic: Frozen Food - 2018, report offers comprehensive insight into the frozen food market in the UK, analysing the market drivers and inhibitors, the major players, the main trends, and consumer attitudes.
Key Highlights
- Older shoppers remain more likely to purchase frozen food, but tend to spend a lower proportion of their total food spend on frozen goods than younger shoppers. 78.1% of 55+ frozen shoppers spend less than 20.0% of food spends on frozen.
- Females are more likely to purchase frozen food than males, and are motivated by frozen food lasting longer (58.4%) and having frozen food ‘just in case’ (64.8%).
- 22.1% of shoppers buy frozen food from a different supermarket than their usual grocer, driven by range (62.5%) and price (43.1%).
- Non-food retailers are growing their frozen food proposition through acquisitions and partnerships with frozen food specialists, with The Range trialling Iceland concessions and B&M purchasing Heron Foods.
- Older shoppers remain more likely to purchase frozen food, but tend to spend a lower proportion of their total food spend on frozen goods than younger shoppers. 78.1% of 55+ frozen shoppers spend less than 20.0% of food spend on frozen.
- Females are more likely to purchase frozen food than males, and are motivated by frozen food lasting longer (58.4%) and having frozen food ‘just in case’ (64.8%).
- 22.1% of shoppers buy frozen food from a different supermarket than their usual grocer, driven by range (62.5%) and price (43.1%).
- Non-food retailers are growing their frozen food proposition through acquisitions and partnerships with frozen food specialists, with The Range trialling Iceland concessions and B&M purchasing Heron Foods.
- Determine the market drivers and inhibitors, including premiumisation, quality perception and social media, in order to gather insight into strategies for future success.
- Understand how non-food retailers are pushing into the frozen food market with concessions, partnerships and acquisitions, providing you with a clearer view of how market changes will present opportunities for expanding relationships.
- Learn the differences in demographic behaviour within frozen food, and why older shoppers remain more likely to purchase frozen goods, allowing you to better tailor product ranges to maximise sales.
- Recognise consumer motivators within frozen food and learn why a high proportion of shoppers switch for frozen food purchases, providing a basis for you to create strategies that help retain customers.
- THE HOT ISSUES
- Market drivers and inhibitors in frozen food
- Strategies for success
- Main issues in frozen food:
- Non-food discounters are growing their frozen proposition through acquisitions and partnerships
- Consumers are willing to increase shopping time, and number of visits, to decrease overall spend
- Listeria outbreak
- CO2 shortage
- Category dynamics, market size, 2013-2023e
- RETAILER PROFILES
- The Big Four - Tesco, Sainsbury's, ASDA, Morrisons
- The discounters - Aldi and Lidl
- The frozen food specialists - Iceland and Farmfoods
- Retailer comparison - future outlook to 2019
- CONSUMER INSIGHTS
- Headlines
- Consumer purchase penetration
- Frozen food purchase frequency
- Consumer purchase penetration by sub-category
- Frozen food as a proportion of total food & grocery spend
- Purchase motivators for frozen food
- Retailer usage for frozen food
- Proportion of consumers changing retailer to buy frozen food
- Motivators for switching retailer for frozen food purchases
- Consumer dietary requirements
- Consumer purchase penetration by diet
- Consumer improvement suggestions for frozen food departments
- Motivators for not purchasing frozen food
- METHODOLOGY
- Consumer survey information
- List of Tables
- Proportion of retailers' shoppers who switched to Iceland and Farmfoods for frozen food
- Market size growth rates by inflation and volume, 2013-23e
- Retailer comparison - future outlook to 2019
- Motivators for purchasing frozen food, split by demographic
- Motivators for switching retailer when purchasing frozen food, split by demographic
- Improvement suggestions for frozen food departments, split by demographic
- Motivators for not purchasing frozen food
- List of Figures
- Frozen food market size and growth rates, 2013-23e
- Frozen food consumer penetration, split by demographic and geographical region
- Frozen food purchase frequency, split by demographics
- Frozen food sub-category consumer penetration
- Frozen food as a proportion of total grocery spend, split by demographic
- Retailer usage by frozen food shoppers and percentage of shoppers that use this retailer for their usual shop
- Consumer data for switching of retailers in frozen food
- Consumer penetration for those that follow a particular dietary regime
- Frozen food consumer penetration, split by specific dietary regime
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