Top Growth Opportunities: Bakery & Cereals in Kuwait, 2019

Top Growth Opportunities: Bakery & Cereals in Kuwait, 2019

Summary

Top Growth Opportunities for Bakery & Cereals in Kuwait provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereals producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Kuwait through GlobalData’s detailed and robust data, expert insight, and case studies.GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereals producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.Among the top 10 high-potential countries, the Kuwaiti bakery & cereals sector ranked ninth on the GlobalData Opportunity Score and was valued at US$626.3 million in 2018. Supported by solid GDP growth of 2.0% in 2018 and continued positive macroeconomic performance, the Kuwaiti bakery & cereals sector is poised to witness value growth at a CAGR of 6.5% over 2018-2023. Furthermore, consumer confidence and expenditure has been maintained despite the continuing trade war with the US. To counter the effects of this trade war, the Kuwaiti Government has introduced new tax cuts for businesses, greater infrastructure spending, and looser monetary policy.Get access to -

  • Key consumer demographic groups driving consumption within the Kuwaiti market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
  • A study of market value and volumes over 2013-2018 for the Kuwaiti, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and regional product innovation targeting key consumer needs
Scope
  • The New Kuwaiti 2035 project is set to regenerate the Kuwaiti economy, and open the country up to new disruptive technologies such as blockchain, IoT, automation, AI and robotics. These will translate into the bakery & cereals sector as manufacturers undertake these new technologies to improve processes and performance
  • The Kuwaiti bakery & cereals sector registered strong value growth of 5.5% CAGR in US$ terms during 2013-2018, but grew even stronger in local currency terms at 7%.
  • Food & drinks specialists charge a premium price for their often-imported goods and, with this channel accounting for almost half of bakery and cereal products’ value share.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the Kuwaiti Bakery & Cereals consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector. Category, brand, and packaging dynamics are also examined.
  • This allows product and marketing strategies to be better aligned with the leading trends in the market.


  • GlobalData Consumer's opportunity scoring methodology
  • Top opportunity markets for Bakery & Cereals
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global Bakery & Cereals sector
  • Kuwait reward and risk assessment
  • Opportunity score – Kuwait overview
  • Consumer Bakery & Cereals spending trends – peer group comparisons
  • Political, economic, social, and technological: analysis
  • Enablers and inhibitors of growth
  • Bakery & Cereals – rewards and opportunities for growth
    • Table Market value of the Kuwaiti Bakery & Cereals sector, 2013–2023
  • Summary of the Bakery & Cereals sector in Kuwait
  • Market insight – identifying the opportunities to move into
    • Sector growth by category
    • Value growth of the Kuwaiti Bakery & Cereals sector by category
    • Contribution to change by value
      • Table Category values (US$ million)
    • Volume growth of the Kuwaiti Bakery & Cereals sector by category
    • Contribution to change by volume
      • Table Category volumes (million kg)
    • Level of premiumization by category
    • Category analysis – key drivers of change in Bakery & Cereals
  • Retail and distribution insight – key channels and retailers driving growth
    • Bakery & Cereals retail channel share – Kuwait
    • Key retail channel trends
    • Routes to market – retail overview
    • Routes to market – key retailers
    • Drivers of change in the Bakery & Cereals sector
  • Company and brand insight – the competitive landscape defined
    • Bakery & Cereals category fragmentation
    • Company and brand strength
    • Private label penetration
      • Table Private label value penetration, 2018 Private label growth compared to brands by category (in value terms), in the Kuwaiti Bakery & Cereals sector, 2013–2018
    • Leading trademark owners' share of Bakery & Cereals in Kuwait
    • International and domestic trademark owner analysis
      • Table Top international Bakery & Cereals trademark owners
      • Table Top domestic Bakery & Cereals trademark owners
    • Company and brand strength
  • Consumer insight – who, what, when, where, and why
    • Strategic issues map – pitfalls and opportunities
    • Key consumer drivers for Bakery & Cereals
    • Key consumers trends in the Kuwaiti Bakery & Cereals sector
    • Key Health & Wellness trends
    • Consumer trends summary
  • Product and packaging insights
    • Key product insights in Bakery & Cereals
    • Trends and strategic issues – other notable product trends
    • Product & packaging insights – key product innovation case studies
    • Key product innovation case study: Orgran's Multigrain O's with Quinoa
    • Key packaging insights
    • Product launch key takeouts
  • White spaces and innovation opportunities – space to move into
    • Highest-growth segments to target when entering the Kuwaiti Bakery & Cereals sector
    • Segment focus – opportunities
  • Appendix
    • Definitions
      • Category definitions
      • Channel definitions
    • Research methodology
      • Market data - 66 country methodology
      • Market data - additional 136 country methodology
      • Consumer graphics methodology
      • Health & wellness methodology
      • Online price intelligence methodology

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