ForeSights: Wonky Fruit and Vegetables - Embracing ‘ugliness’ and imperfection in the fight against food waste
ForeSights: Wonky Fruit and Vegetables explores the new and emerging concept of wonky fruit and vegetables in the FMCG industry, explaining what it is and asking why it is important. The report also considers the various actors involved and the impact of the trend across the FMCG supply chain. The conclusions reached are underpinned by GlobalData's unique blend of proprietary consumer insight and innovation knowledge.
Millions of tonnes of edible produce are wasted each year by retailers, businesses, and households, but now a growing body of evidence suggests that consumers are happy to buy ugly produce, and there are growing calls for retailers to relax specifications and offer more imperfect fruit and vegetables.
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