Market Research Logo

Country Profile: Wine Sector in Singapore

Country Profile: Wine Sector in Singapore

Summary

Wine sector accounted for a volume share of 0.06% of the global market and 0.4% of the regional (Asia-Pacific) market, in 2016. The sector was valued at S$1,487.7million (US$1,077million) in 2016 and is expected to grow at a CAGR of 8.2% during 2016-2021.Rising disposable income led by strong economic growth and increasing trend of consuming vintage premium wines is aiding the growth of the sector. Per capita consumption stood at 2.9 liters compared to the global and Asia-Pacific levels of 6.2 liters and 1.3 liters, respectively, in 2016.

Still Wine was the largest with value sales of S$768million (US$556million) in 2016. The Sparkling Wine is expected to grow the fastest at a CAGR of 9.2% during 2016-2021, compared to Still Wine, at a CAGR of 7.3% and Fortified Wine at a CAGR of 4.3% during the same period.

Food & Drinks Specialists was the leading distribution channel in the Singaporean Wine sector, accounting for a total volume share of 33.6% in 2016. It was followed by Hypermarkets & Supermarkets with a 32.2% volume share, while On-trade transactions accounted for a 31.1% share in the same year.

Glass is the only used package material in the Singaporean Wine sector.

The top five brands in the Singaporean Wine sector accounted for a 28.7% volume share in 2016. Jacob’s Creek was the largest brand in volume terms in the same year.

The report Country Profile:

Wine Sector in Singapore, provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can..
Companies mentioned in this report:

Taylor, Fladgate & Yeatman - Vinhos, S.A., Charles Heidsieck, Bacardi Limited, LVMH Moet Hennessy - Louis Vuitton, Europeenne de Participations Industrielles (EPI), Remy Coitreau Group, Alice White Wines, Ashbrook Estate Pty Ltd., Brown Brothers Milawa Vineyard Pty Ltd, Bruce Murray Wines, Campero Wines, Vina Carmen SA, Viña Concha Y Toro S.A., Winechateau.Com, Inc, Château Cheval Blanc, Hill River Estate Wines Pty Ltd, Lacorte Winery, Accolade Wines, Constellation Brands Inc, Honoré Wines, Pernod Ricard SA, King Fish, La Manda Wines, La Terre Winery, Treasury Wine Estates Vintners Limited, Long Flat Winery, Vina Maipo, Mobtrouge, Nederburg, Pasos De Tango Primo, Marqués De Riscal, Rongopai Wines Limited, Deetlefs Wines (Pty) Ltd, Trivento Winery, Delicato Vineyards,Casella Wines PTY Ltd.

Scope
  • The Wine sector in Singapore is forecast to grow at 8.2% CAGR in value terms during 2016-2021
  • The per capita consumption of Wine is higher in Singapore compared to the regional level
  • Singapore ranks fourth on the extent of fragmentation
  • The top five brands accounting for a 28.7% share in 2016.
  • Glass is the only used package material in the Singaporean Wine sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 1
2. Executive summary 2
3. Singapore in the global and regional context 3
3.1. Singapore’s share in the Global and Asia-PacificWine sector 3
3.2. Singapore compared to other leadingcountries in Asia-Pacific 4
4. Market size analysis - Wine sector 5
4.1. Value and volume analysis - Wine sector in Singapore 5
4.2. Per capita consumption -Singapore compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysisof markets in the Wine sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Fortified Wine 11
5.3. Market analysis: Sparkling Wine 14
5.4. Market analysis: Still Wine 17
6. Distribution analysis 20
6.1. Distribution channel share analysis: Wine 20
6.2. Distribution channel share analysis: Fortified Wine 21
6.3. Distribution channel share analysis: Sparkling Wine 22
6.4. Distribution channel share analysis: Still Wine 23
7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 27
7.3. Brand share analysis by category 31
7.3.1. Fortified Wine 31
7.3.2. Sparkling Wine 31
7.3.3. Still Wine 32
8. Packaging analysis 36
8.1. Packaging share and growth analysis by package material 36
8.2. Packaging share analysis by package material 37
8.3. Packaging share and growth analysis by pack type 38
8.4. Packaging share analysis by pack type 39
8.5. Packaging share and growth analysis by closure type 40
8.6. Packaging share analysis by closure type 41
8.7. Packaging share and growth analysis by primary outer type 42
8.8. Packaging share analysis by primary outer type 43
9. Macroeconomic analysis 44
9.1. GDP per Capita 47
9.2. Population and population growth 48
9.3. Consumer Price Index 49
9.4. Population breakdown by age 50
10. Methodology 51
11. Definitions 52
12. Appendix 55
13. About GlobalData 64
14. Disclaimer 65
15. Contact Us 66
List of Tables
Table 1: Volume share of Singapore in the global and Asia-Pacific Wine sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis of Fortified Wine market by categories, 2011-2021 12
Table 4: Volume analysis of Fortified Wine market by categories, 2011-2021 13
Table 5: Value analysis of Sparkling Wine market categories, 2011-2021 15
Table 6: Volume analysis of Sparkling Wine market by categories, 2011-2021 16
Table 7: Value analysis of Still Wine market by categories, 2011-2021 18
Table 8: Volume analysis of Still Wine market by categories, 2011-2021 19
Table 9: Brand Volume - Wine sector, 2016 25
Table 10: Brand Volume - Fortified Wine market, 2016 27
Table 11: Brand Volume - Sparkling Wine market, 2016 28
Table 12: Brand Volume - Still Wine market, 2016 29
Table 13: Brand Volume - Other Fortified Wine category, 2016 31
Table 14: Brand Volume - Champagne category, 2016 31
Table 15: Brand Volume - Other Sparkling Wine category, 2016 31
Table 16: Brand Volume - Red Wine category, 2016 32
Table 17: Brand Volume - Rose Wine category, 2016 33
Table 18: Brand Volume - White Wine category, 2016 34
Table 19: Market Definitions 52
Table 20: Category Definitions 53
Table 21: Channel Definitions 54
Table 22: Market Value for Fortified Wine - by category (S$ Million) 2011-2021 55
Table 23: Market Value for Fortified Wine - by category (US$ Million) 2011-2021 55
Table 24: Market Volume for Fortified Wine - by category (Million Liters) 2011-2021 56
Table 25: Market Value for Sparkling Wine - by category (S$ Million) 2011-2021 56
Table 26: Market Value for Sparkling Wine - by category (US$ Million) 2011-2021 57
Table 27: Market Volume for Sparkling Wine - by category (Million Liters) 2011-2021 57
Table 28: Market Value for Still Wine - by category (S$ Million) 2011-2021 58
Table 29: Market Value for Still Wine - by category (US$ Million) 2011-2021 58
Table 30: Market Volume for Still Wine - by category (Million Liters) 2011-2021 59
Table 31: Components of change - by Market, 2015-2016 59
Table 32: Wine Sales Distribution in Singapore - by Markets Million Liters), 2016 60
Table 33: Package Material (in Million pack units) 60
Table 34: Pack Type (in Million pack units) 60
Table 35: Closure Type (in Million pack units) 61
Table 36: Primary Outer Type (in Million pack units) 61
Table 37: Exchange Rates: (US$-S$), 2011-2021 62
Table 38: GDP Per Capita (S$) 62
Table 39: Population 62
Table 40: Consumer Price Index 62
Table 41: Age Profile, 2016 (Millions of Persons) 63
List of Figures
Figure 1: Singapore compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Wine sector, 2011-2021 5
Figure 3: Per capita consumption in Singapore compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the SingaporeanWine sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Singapore compared to global and Asia-Pacificaverage, 2016 10
Figure 7: Value and volume growth analysis, Fortified Wine market, 2011-2021 11
Figure 8: Value and volume growth analysis, Sparkling Wine market, 2011-2021 14
Figure 9: Value and volume growth analysis, Still Wine market, 2011-2021 17
Figure 10: Distribution channel share (Volume), Wine, 2011-2016 20
Figure 11: Distribution channel share (Volume), Fortified Wine market, 2011-2016 21
Figure 12: Distribution channel share (Volume), Sparkling Wine market, 2011-2016 22
Figure 13: Distribution channel share (Volume), Still Wine market, 2011-2016 23
Figure 14: Leading brands in the SingaporeanWine sector, volume share, 2016 24
Figure 15: Leading brands in the Fortified Wine market, volume share, 2016 27
Figure 16: Leading brands in the Sparkling Wine market, volume share, 2016 28
Figure 17: Leading brands in the Still Wine market, volume share, 2016 29
Figure 18: Packaging share and growth analysis by package material, 2011-2021 36
Figure 19: Use of package material by markets (in pack units), 2016 37
Figure 20: Packaging share and growth analysis by pack type, 2011-2021 38
Figure 21: Use of pack type by markets (in pack units), 2016 39
Figure 22: Packaging share and growth analysis by closure type, 2011-2021 40
Figure 23: Use of closure type by markets (in pack units), 2016 41
Figure 24: Packaging share and growth analysis by primary outer type, 2011-2021 42
Figure 25: Use of primary outer type by markets (in pack units), 2016 43
Figure 26: Relative comparison of countries based on PEST analysis 44
Figure 27: Singapore’s GDP per capita, 2011-2016 47
Figure 28: Population growth in Singapore, 2011-2016 48
Figure 29: Consumer Price Index, Singapore, 2010-2016 49
Figure 30: Age Profile, Singapore, 2016 50
Figure 31: About GlobalData 64

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report