Polish Wine sector accounted for a volume share of 0.9% of the global market and 7.2% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 8.4% during 2016-2021.Increase in purchasing power of consumers coupled with growing acceptability of new variants of wine in the market is driving the Polish Wine sector. Per capita consumption stood at 6.7 liters compared to the global and Eastern Europe levels of10.3 liters and 6.2 liters, respectively, in 2016.
Still Wine was the largest with value sales of Zl6,710.1 Million (US$1,699.4Million) in 2016. The market is also expected to grow the fastest at a CAGR of 9% during 2016-2021, compared to Sparkling Wine and Fortified Wine during the same period.
Hypermarkets & Supermarkets was the leading distribution channel in the Polish Wine sector, accounting for a total volume share of 59.1% in 2016. It was followed by Food & Drinks Specialists with a 22.1% volume share, while Convenience Stores accounted for a 5.2% share in the same year. Glass is the most commonly used package material in the Polish Wine sector. In 2016, it accounted for a volume share of 98.3%, followed by Paper & Board and Rigid Metal, with shares of 1.3% and 0.4% respectively.
The top five brands in the Polish Wine sector accounted for a 10.3% volume share in 2016. Private labels accounted for 2.4% volume share in the same year. The consumption of Wine was higher among the female population in 2016 compared to males. In terms of consumption by age group, Older Consumers and Pre-Mid-Lifers accounted for the largest share of 58.5% share.
The report Country Profile: Wine Sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: E & J Gallo Winery, Ambra S.A., Bartex-Bartol sp.j., Moldawska Dolina, Henkel AG & Co KGaA, Pernod Ricard SA, Slavyantsi winery, Sophia Sakar, Katarzyna estate, partner center, Villa Laskowa, Davide Campari-Milano S.p.A., Bacardi Limited, torunskie piwnice win vinpol, Vinex Slavyantsi winery, Janton SA Sp. K.
The Wine sector in Poland is forecast to grow at 8.8% CAGR in value terms during 2016-2021
Per capita consumption of Wine is higher in Poland compared to the global level
Hypermarkets & Supermarkets is the largest distribution channel in Polish Wine sector
Carlo Rossi accounts for the leading share in Polish Wine sector
Glass is the most commonly used package material in Poland Wine sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.