Belgian Wine sector accounted for a volume share of 1.29% of the global market and 2.6% of the regional (Western Europe) market, in 2016. The sector is expected to grow at a CAGR of 2.3% during 2016-2021.Per capita consumption stood at 34.43 liters compared to the global and Western Europe levels of6.25 liters and 35.63 liters, respectively, in 2016.
Still Wine was the largest with value sales of €2,238.1Million (US$2,474.3Million) in 2016. However, the Sparkling Wine market is expected to grow the fastest at a CAGR of 4% during 2016-2021, compared to Still Wine. On the same time, Fortified Wine is projected to witness a fall in value sales, at a negative CAGR of 0.9%.
Hypermarkets & Supermarkets was the leading distribution channel in the Belgian Wine sector, accounting for a total volume share of 68.9% in 2016. It was followed by On-trade transactions with a 23.6% volume share. Glass is the most commonly used package material in the Belgian Wine sector. In 2016, it accounted for a volume share of 90.9%, followed by Paper & Board and Rigid Plastics, with shares of 7.8% and 1.3% respectively.
The top five brands in the Belgian Wine sector accounted for an 8.3% volume share in 2016. Private labels accounted for 19.3% volume share in the same year. The consumption of Wine was higher among the male population in 2016 compared to females. In terms of consumption by age group, Older Consumers accounted for the largest share of 48.9%, followed by Mid-Lifers with a 17.9% share.
The report Country Profile: Wine Sector in Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.
In particular, this report provides the following -
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others.
Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Bacardi Limited, Accolade Wines, Kwv Holdings Ltd, Sogrape Vinhos, S.A., Gran Cruz Porto, Sociedade de Vinhos Lda, Pernod Ricard SA, Treasury Wine Estates Vintners Limited, Freixenet (Dws) Ltd, Bernard-Massard Cuvée Brut De L`Ecusson
The Belgian Wine sector is forecast to register the fastest value growth during 2016-2021
The per capita consumption of Wine is higher in Belgium compared to the global level
Per capita consumption of Sparkling Wine and Fortified Wine is high in Belgium compared to global and regional levels
Hypermarkets & Supermarkets is the largest distribution channel in the Belgian Wine sector
Glass was the most commonly used package material in the Belgian Wine sector
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Wine consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.