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Country Profile: Confectionery Sector in the Czech Republic

Country Profile: Confectionery Sector in the Czech Republic

Summary

Czech Republic Confectionery sector accounted for a volume share of 0.43% of the global market and 2.89% of the regional (Eastern Europe) market, in 2016. The sector is expected to grow at a CAGR of 3.5% during 2016-2021.Increasing disposable income of Czechs and availability of a wide range of quality cocoa-based products in the country are key factors driving the demand for confectionery in the country. Per capita consumption stood at 5.14kg when compared to the global and Eastern Europe levels of 2.46kg and 5.24kg, respectively, in 2016.

Chocolate market was the largest by value sales in 2016. Furthermore, it is expected to grow the fastest in terms of value at a CAGR of 4.3% compared to Sugar Confectionery (1.5%) and Gum over the forecast period 2016-2021.Health & Wellness attributes such as ‘Free From’ and ‘Functional & Fortified’ and consumer benefits such as ‘Health Management’ are the most sought after Health & Wellness claims in the Czech Republic Confectionery sector.

Hypermarkets & Supermarkets was the leading distribution channel in the Czech Republic Confectionery sector, accounting for a total value share of 48.6% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists. Flexible Packaging is the most commonly used package material; in 2016, it accounted for 81.3% share, followed by Paper & Board and Rigid Plastics.

The report Country Profile: Confectionery Sector in the Czech Republic, provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following -

  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Nestle, Mars, Incorporated, Mondelez International, Inc, Orkla Group, Haribo GmbH & Co. KGAugustStorckKgOy Karl FazerAbChocoladefabrikenLindt&Sprüngli AG, Ferrero, Perfetti Van MelleSpA

Scope
  • The per capita consumption of Confectionery is higher in the Czech Republic compared to the global but lower in comparison to regional level
  • Consumers’ are trading down to value for money products in the Czech Republic Confectionery sector
  • Chocolate is the largest market in value and volume terms in the Czech Republic Confectionery sector
  • Per capita consumption of Chocolate and Sugar Confectionery is noticeably high in the Czech Republic compared to global level
  • Chocolate Countlines is the largest value category in the Czech Republic Chocolate market
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.


1. Report Scope 7
2. Executive summary 9
3. The Czech Republic in the global and regional context 11
3.1. The Czech Republic share in the Global and Eastern European Confectionery sector 11
3.2. The Czech Republic compared to other leading countries in Eastern Europe 12
4. Market size analysis - Confectionery sector 13
4.1. Value and volume analysis - Confectionery sector in the Czech Republic 13
4.2. Per capita consumption - the Czech Republic compared to Eastern Europe and globally 14
4.3. Extent to which consumers are trading up/down 15
4.4. Value and volume analysis of markets in the Confectionery sector 16
4.5. Growth analysis by markets 17
5. Market and category analysis 18
5.1. Per capita consumption analysis by markets 18
5.2. Market analysis: Chocolate 19
5.3. Market analysis: Gum 22
5.4. Market analysis: Sugar Confectionery 24
6. Distribution analysis 27
6.1. Distribution channel share analysis: Confectionery 27
6.2. Distribution channel share analysis: Chocolate 28
6.3. Distribution channel share analysis: Gum 29
6.4. Distribution channel share analysis: Sugar Confectionery 30
7. Competitive landscape 31
7.1.1. Brand share analysis by sector 31
7.2. Brand share analysis by markets 35
7.3. Brand share analysis by category 42
7.3.1. Chocolate 42
7.3.2. Gum 48
7.4. Private label share analysis 49
8. Health & Wellness analysis 51
8.1. Market size analysis by Health & Wellness claims 51
8.2. Market size analysis - Health & Wellness product attributes 52
8.3. Market size analysis - Health & Wellness consumer benefits 54
8.4. Leading companies in The Czech Republic Health & Wellness market 56
9. Packaging analysis 57
9.1. Packaging share and growth analysis by package material 57
9.2. Packaging share analysis by package material 58
9.3. Packaging share and growth analysis by pack type 59
9.4. Packaging share analysis by pack type 60
9.5. Packaging share and growth analysis by closure type 61
9.6. Packaging share analysis by closure type 62
9.7. Packaging share and growth analysis by primary outer type 63
9.8. Packaging share analysis by primary outer type 64
10. Macroeconomic analysis 65
10.1. GDP per Capita 68
10.2. Population and population growth 69
10.3. Consumer Price Index 70
10.4. Population breakdown by age 71
11. Consumergraphics 72
11.1. Consumption by Gender 72
11.2. Consumption by Age 73
11.3. Consumption by Education 74
11.4. Consumption by Urbanization 75
12. Methodology 76
13. Definitions 77
14. Appendix 88
15. About GlobalData 102
16. Disclaimer 103
17. Contact Us 104
List of Tables
Table 1: Volume share of the Czech Republic in the global and Eastern Europe Confectionery sector, 2011-2021 11
Table 2: Growth analysis by markets, 2016-2021 17
Table 3: Value analysis of Chocolate market categories, 2011-2021 20
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 21
Table 5: Value analysis of Gum market by categories, 2011-2021 23
Table 6: Volume analysis of Gum market by categories, 2011-2021 23
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 25
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 26
Table 9: Brand Value and Volume - Confectionery sector, 2016 32
Table 10: Brand Value and Volume - Chocolate market, 2016 36
Table 11: Brand Value and Volume - Gum market, 2016 39
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 41
Table 13: Brand Value and Volume - Boxed Chocolate category 42
Table 14: Brand Value and Volume - Chocolate Countlines category 43
Table 15: Brand Value and Volume - Chocolate Straightlines category 44
Table 16: Brand Value and Volume - Molded Bars category, 2016 45
Table 17: Brand Value and Volume - Novelties category, 2016 46
Table 18: Brand Value and Volume - Other Chocolate category, 2016 47
Table 19: Brand Value and Volume - Bubble Gum category, 2016 48
Table 20: Brand Value and Volume - Chewing Gum category, 2016 48
Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 72
Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 73
Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 74
Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 75
Table 25: Market Definitions 77
Table 26: Category Definitions 78
Table 27: Channel Definitions 79
Table 28: Health & Wellness: Product Attributes-Food Minus 80
Table 29: Health & Wellness: Product Attributes - Free From 81
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 82
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 83
Table 32: Health & Wellness: Product Attributes - Food Intolerance 84
Table 33: Health & Wellness: Consumer Benefits - Health Management 85
Table 34: Health & Wellness: Analysis by Consumer Benefits 86
Table 35: Health & Wellness: Consumer Benefits - Performance 87
Table 36: Market Value for Chocolate - by category (Kč Million), 2011-2021 88
Table 37: Market Value for Chocolate - by category (US$ Million), 2011-2021 89
Table 38: Market Volume for Chocolate - by category (Million Kg), 2011-2021 90
Table 39: Market Value for Gum - by category (Kč Million), 2011-2021 91
Table 40: Market Value for Gum - by category (US$ Million), 2011-2021 91
Table 41: Market Volume for Gum - by category (Million Kg), 2011-2021 92
Table 42: Market Value for Sugar Confectionery - by category (Kč Million), 2011-2021 93
Table 43: Market Value for Sugar Confectionery - by category (US$ Million), 2011-2021 94
Table 44: Market Volume for Sugar Confectionery - by category (Million Kg), 2011-2021 95
Table 45: Components of change - by Market, 2015-2016 96
Table 46: Confectionery Sales Distribution in the Czech Republic - by Markets (Kč Million), 2016 96
List of Figures
Figure 1: The Czech Republic compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 12
Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 13
Figure 3: Per capita consumption in the Czech Republic compared to global and Eastern European average, 2011-2021 14
Figure 4: Degree of trading up/down in the Czech Republic Confectionery sector, 2015-2016 15
Figure 5: Value and volume growth analysis by markets, 2016-2021 16
Figure 6: Per capita consumption (by markets) in the Czech Republic compared to global and Eastern European average, 2016 18
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 19
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 22
Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 24
Figure 10: Distribution channel share, Confectionery, 2011-2016 27
Figure 11: Distribution channel share, Chocolate market, 2011-2016 28
Figure 12: Distribution channel share, Gum market, 2011-2016 29
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 30
Figure 14: Leading brands in the Czech Republic Confectionery sector, value and volume share, 2016 31
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 35
Figure 16: Leading brands in the Gum market, value and volume share, 2016 38
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 40
Figure 18: Private label penetration by markets (value terms), 2016 49
Figure 19: Growth analysis, private label and brands, (2011-2016) 50
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 51
Figure 21: Value analysis by Health & Wellness product attributes, 2016 52
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 53
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 54
Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 55
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Gum 56
Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 56
Figure 27: Packaging share and growth analysis by package material, 2011-2021 57
Figure 28: Use of package material by markets (in pack units), 2016 58
Figure 29: Packaging share and growth analysis by pack type, 2011-2021 59
Figure 30: Use of pack type by markets (in pack units), 2016 60
Figure 31: Packaging share and growth analysis by closure type, 2011-2021 61
Figure 32: Use of closure type by markets (in pack units), 2016 62
Figure 33: Packaging share and growth analysis by primary outer type, 2011-2021 63
Figure 34: Use of primary outer type by markets (in pack units), 2016 64
Figure 35: Relative comparison of countries based on PEST analysis 65
Figure 36: The Czech Republic GDP per capita, 2011-2016 68
Figure 37: Population growth in the Czech Republic, 2011-2016 69
Figure 38: Consumer Price Index, the Czech Republic, 2010-2016 70
Figure 39: Age Profile, the Czech Republic, 2016 71
Figure 40: Consumption of Confectionery by Gender, the Czech Republic, 2016 72
Figure 41: Consumption of Confectionery by age, the Czech Republic, 2016 73
Figure 42: Consumption of Confectionery by education, the Czech Republic, 2016 74
Figure 43: Consumption of Confectionery by urbanization, the Czech Republic, 2016 75
Figure 44: About GlobalData 102

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