The Confectionery sector in Bulgaria is led by the Chocolate market, in both value and volume terms, and is expected to register the fastest growth, in value terms, during 2016-2021. Growing disposable income of Bulgarians and the launch of innovative products by manufacturers are the major growth drivers for the sector. Convenience Stores account for the leading share in the distribution of Confectionery in the country. Flexible Packaging is the most commonly used packaging material. Milka and Kent are the leading brands in the Bulgarian Confectionery sector.
GlobalData’s Country Profile report on the Confectionery sector in Bulgaria provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2011-2021.
Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
Leading players: Market share of brands , including growth analysis from 2011-2016
Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Per capita consumption of Confectionery in Bulgaria is higher compared to the global level in 2016.
Of the three markets, Chocolate was the largest in the Bulgarian Confectionery sector.
Convenience Stores was the leading distribution channel in the Bulgarian Confectionery sector, followed by Hypermarkets & Supermarkets and Food & Drinks Specialists.
Milka was the leading brand in the Bulgarian Confectionery sector.
Flexible Packaging was the most commonly used package material in the Bulgarian Confectionery sector.
Reasons to buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Manufacturers can identify the opportunities to position products with H&W attributes/benefits
Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.