Country Profile: Bakery & Cereals sector in Norway
Summary
The Bakery & Cereals sector in Norway is led by the Bread & Rolls market in both value and volume terms, while the Energy Bars market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the sector. Flexible Packaging is the most commonly used packaging material. NorgesGruppen ASA and Baxt As are the leading market players in the country. Health & Wellness attributes such as Functional and Fortified and consumer benefits such as ‘General Wellbeing’ is the most sought after Health & Wellness claims in the Norwegian Bakery & Cereals sector.
GlobalData’s Country Profile report on the Bakery & Cereals sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.
Scope- The Bakery & Cereals sector in Norway is forecast to grow at 2.3% CAGR in value terms during 2016-2021
- Energy Bars is the largest market in value and volume terms in the Norwegian Bakery & Cereals sector
- Hypermarkets & Supermarkets is the largest distribution channel, followed by Hypermarkets & Supermarkets and Convenience Stores
- Private label penetration is highest in the Breakfast Cereals market
- Flexible Packaging is the most commonly used packaging material in the Norwegian Bakery & Cereals sector
Reasons to buy- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
- 1. Report Scope 1
- 2. Executive summary 3
- 3. Norway in the global and regional context 5
- 3.1. Norway’s share in the Global and Western European Bakery & Cereals sector 5
- 3.2. Norway compared to other leading countries in Western Europe 6
- 4. Market size analysis - Bakery & Cereals sector 7
- 4.1. Value and volume analysis - Bakery & Cereals sector in Norway 7
- 4.2. Per capita consumption - Norway compared to Western Europe and globally 8
- 4.3. Extent to which consumers are trading up/down 9
- 4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10
- 4.5. Growth analysis by markets 11
- 5. Market and category analysis 12
- 5.1. Per capita consumption analysis by markets 12
- 5.2. Market analysis: Baking Ingredients 13
- 5.3. Market analysis: Baking Mixes 16
- 5.4. Market analysis: Bread & Rolls 19
- 5.5. Market analysis: Breakfast Cereals 21
- 5.6. Market analysis: Cakes Pastries & Sweet Pies 23
- 5.7. Market analysis: Cereal Bars 25
- 5.8. Market analysis: Cookies (Sweet Biscuits) 27
- 5.9. Market analysis: Dough Products 30
- 5.10. Market analysis: Energy Bars 32
- 5.11. Market analysis: Morning Goods 33
- 5.12. Market analysis: Savory Biscuits 35
- 6. Distribution analysis 37
- 6.1. Distribution channel share analysis: Bakery & Cereals 37
- 6.2. Distribution channel share analysis: Baking Ingredients 38
- 6.3. Distribution channel share analysis: Baking Mixes 39
- 6.4. Distribution channel share analysis: Bread & Rolls 40
- 6.5. Distribution channel share analysis: Breakfast Cereals 41
- 6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42
- 6.7. Distribution channel share analysis: Cereals Bars 43
- 6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44
- 6.9. Distribution channel share analysis: Dough Products 45
- 6.10. Distribution channel share analysis: Energy Bars 46
- 6.11. Distribution channel share analysis: Morning Goods 47
- 6.12. Distribution channel share analysis: Savory Biscuits 48
- 7. Competitive landscape 49
- 7.1. Brand share analysis by sector 49
- 7.2. Brand share analysis by markets 54
- 7.3. Brand share analysis by category 68
- 7.3.1. Baking Ingredients 68
- 7.3.2. Baking Mixes 70
- 7.3.3. Breakfast Cereals 71
- 7.3.4. Savory Biscuits 72
- 7.4. Private label share analysis 74
- 8. Health & Wellness analysis 76
- 8.1. Market size analysis by Health & Wellness claims 76
- 8.2. Market share analysis - Health & Wellness product attributes 77
- 8.3. Market size analysis - Health & Wellness consumer benefits 79
- 8.4. Leading companies in Norwegian Health & Wellness market 81
- 9. Packaging analysis 84
- 9.1. Packaging share and growth analysis by packaging material 84
- 9.2. Packaging share analysis by packaging material 85
- 9.3. Packaging share and growth analysis by container type 86
- 9.4. Packaging share analysis by container type 87
- 9.5. Packaging share and growth analysis by closure type 88
- 9.6. Packaging share analysis by closure type 89
- 9.7. Packaging share and growth analysis by outer type 90
- 9.8. Packaging share analysis by outer type 91
- 10. Macroeconomic analysis 92
- 10.1. GDP per Capita 95
- 10.2. Population and population growth 96
- 10.3. Consumer Price Index 97
- 10.4. Population breakdown by age 98
- 11. Consumergraphics 99
- 11.1. Consumption by Gender 99
- 11.2. Consumption by Age 101
- 11.3. Consumption by Education 102
- 11.4. Consumption by Urbanization 103
- 12. Methodology 104
- 13. Appendix 106
- 14. Definitions 132
- 15. About GlobalData 146
- 16. Disclaimer 147
- 17. Contact Us 148
- List of Tables
- Table 1: Volume share of Norway in the global and Western Europe Bakery & Cereals sector, 2011-2021 5
- Table 2: Growth analysis by markets, 2016-2021 11
- Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 14
- Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 15
- Table 5: Value analysis of Baking Ingredients market by categories, 2011-2021 17
- Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 18
- Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 20
- Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 20
- Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 22
- Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22
- Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
- Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24
- Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 26
- Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 26
- Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
- Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29
- Table 17: Value analysis of Dough Products market by categories, 2011-2021 31
- Table 18: Volume analysis of Dough Products market by categories, 2011-2021 31
- Table 19: Value analysis of Morning Goods market by categories, 2011-2021 34
- Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 34
- Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 36
- Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 36
- Table 23: Brand Value and Volume - Bakery & Cereals sector 50
- Table 24: Brand Value and Volume - Baking Ingredients market 54
- Table 25: Brand Value and Volume - Baking Mixes market 55
- Table 26: Brand Value and Volume - Bread & Rolls market 56
- Table 27: Brand Value and Volume - Breakfast Cereals market 58
- Table 28: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 60
- Table 29: Brand Value and Volume - Cookies (Sweet Biscuits) market 62
- Table 30: Brand Value and Volume - Energy Bars market 64
- Table 31: Brand Value and Volume - Morning Goods market 65
- Table 32: Brand Value and Volume - Savory Biscuits market 66
- Table 33: Brand Value and Volume - Baking Chocolate Chips & Morsels category 68
- Table 34: Brand Value and Volume - Cake Decorations & Icing category 68
- Table 35: Brand Value and Volume - Cocoa-Baking category 68
- Table 36: Brand Value and Volume - Corn & Potato Starch category 68
- Table 37: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 69
- Table 38: Brand Value and Volume - Other Baking Ingredients category 69
- Table 39: Brand Value and Volume - Bread Mixes category 70
- Table 40: Brand Value and Volume - Cake Mixes category 70
- Table 41: Brand Value and Volume - Hot Cereals category 71
- Table 42: Brand Value and Volume - Ready-to-Eat Cereals category 71
- Table 43: Brand Value and Volume - Bread Substitutes category 72
- Table 44: Brand Value and Volume - Cheese-Flavored Crackers category 72
- Table 45: Brand Value and Volume - Plain Crackers category 73
- Table 46: Brand Value and Volume - Other Crackers category 73
- Table 47: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 99
- Table 48: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 101
- Table 49: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 102
- Table 50 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 103
- Table 51: Market Value for Baking Ingredients - by category (Nkr Million) 2011-2021 106
- Table 52: Market Value for Baking Mixes - by category (Nkr Million) 2011-2021 107
- Table 53: Market Value for Bread & Rolls - by category (Nkr Million) 2011-2021 107
- Table 54: Market Value for Breakfast Cereals - by category (Nkr Million) 2011-2021 108
- Table 55: Market Value for Cakes, Pastries & Sweet Pies - by category (Nkr Million) 2011-2021 108
- Table 56: Market Value for Cereal Bars - by category (Nkr Million) 2011-2021 109
- Table 57: Market Value for Cookies (Sweet Biscuits) - by category (Nkr Million) 2011-2021 109
- Table 58: Market Value for Dough Products - by category (Nkr Million) 2011-2021 110
- Table 59: Market Value for Energy Bars - by category (Nkr Million) 2011-2021 110
- Table 60: Market Value for Morning Goods - by category (Nkr Million) 2011-2021 111
- Table 61: Market Value for Savory Biscuits - by category (Nkr Million) 2011-2021 111
- Table 62: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 112
- Table 63: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 113
- Table 64: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 113
- Table 65: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 114
- Table 66: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 114
- Table 67: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 115
- Table 68: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 115
- Table 69: Market Value for Dough Products - by category (US$ Million) 2011-2021 116
- Table 70: Market Value for Energy Bars - by category (US$ Million) 2011-2021 116
- Table 71: Market Value for Morning Goods - by category (US$ Million) 2011-2021 117
- Table 72: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 117
- Table 73: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 118
- Table 74: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 119
- Table 75: Market Volume for Bread & Rolls - by category (Kg Million) 2011-2021 119
- Table 76: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 120
- Table 77: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 120
- Table 78: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 121
- Table 79: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 121
- Table 80: Market Volume for Dough Products - by category (Kg Million) 2011-2021 122
- Table 81: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 123
- Table 82: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 123
- Table 83: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 124
- Table 84: Components of change- by Market 125
- Table 85: Bakery & Cereals Sales Distribution in Norway- by Markets (Nkr Million), 2016 126
- Table 86: Key Health & Wellness product attributes driving sales in Norway (Nkr Million) 127
- Table 87: Key Health & Wellness consumer benefits driving sales in Norway (Nkr Million) 127
- Table 88: Packaging Material (in Million pack units) 128
- Table 89: Container Type (in Million pack units) 128
- Table 90: Closure Type (in Million pack units) 129
- Table 91: Outer Type (in Million pack units) 129
- Table 92: Exchange Rates: (US$-Nkr), 2011-2021 130
- Table 93: GDP Per Capita (Nkr) 130
- Table 94: Population 130
- Table 95: Consumer Price Index 130
- Table 96: Age Profile (Millions of Persons) 131
- Table 97: Market Definitions 132
- Table 98: Category Definitions 133
- Table 99: Category Definitions 134
- Table 100: Category Definitions 135
- Table 101: Category Definitions 136
- Table 102: Channel Definitions 137
- Table 103: Health & Wellness: Product Attributes-Food Minus 138
- Table 104: Health & Wellness: Product Attributes - Free From 139
- Table 105: Health & Wellness: Product Attributes - Functional & Fortified 140
- Table 106: Health & Wellness: Product Attributes - Naturally Healthy 141
- Table 107: Health & Wellness: Product Attributes - Food Intolerance 142
- Table 108: Health & Wellness: Consumer Benefits - Health Management 143
- Table 109: Health & Wellness: Analysis by Consumer Benefits 144
- Table 110: Health & Wellness: Consumer Benefits - Performance 145
- List of Figuress
- Figure 1: Norway compared to other top four countries in Western Europe - market size, growth, and competitive landscape 6
- Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7
- Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021 8
- Figure 4: Degree of trading up/down in the Norwegian Bakery & Cereals sector, 2015-2016 9
- Figure 5: Value and volume growth analysis by markets, 2016-2021 10
- Figure 6: Per capita consumption (by markets) in Norway compared to global and Western European average, 2016 12
- Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 13
- Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 16
- Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 19
- Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 21
- Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 23
- Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 25
- Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 27
- Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 30
- Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 32
- Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 33
- Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 35
- Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 37
- Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 38
- Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 39
- Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 40
- Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 41
- Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 42
- Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 43
- Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 44
- Figure 26: Distribution channel share, Dough Products market, 2011-2016 45
- Figure 27: Distribution channel share, Energy Bars market, 2011-2016 46
- Figure 28: Distribution channel share, Morning Goods market, 2011-2016 47
- Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 48
- Figure 30: Leading brands in the Norwegian Bakery & Cereals sector, value and volume share, 2016 49
- Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 54
- Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 55
- Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 56
- Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 58
- Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 60
- Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 62
- Figure 37: Leading brands in the Energy Bars market, value and volume share, 2016 64
- Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 65
- Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 66
- Figure 40: Private label penetration by markets (value terms), 2016 74
- Figure 41: Growth analysis, private label and brands, (2011-2016) 75
- Figure 42: Value analysis by Health & Wellness product attributes, 2016 76
- Figure 43: Value analysis by Health & Wellness product attributes, 2016 77
- Figure 44: Value analysis by Health & Wellness product attributes, 2016 78
- Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 79
- Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 80
- Figure 47: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 81
- Figure 48: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 82
- Figure 49: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 82
- Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 83
- Figure 51: Packaging share and growth analysis by packaging material, 2011-2021 84
- Figure 52: Use of packaging material by markets (in pack units), 2016 85
- Figure 53: Packaging share and growth analysis by container type, 2011-2021 86
- Figure 54: Use of container type by markets (in pack units), 2016 87
- Figure 55: Packaging share and growth analysis by closure type, 2011-2021 88
- Figure 56: Use of closure type by markets (in pack units), 2016 89
- Figure 57: Packaging share and growth analysis by outer type, 2011-2021 90
- Figure 58: Use of outer type by markets (in pack units), 2016 91
- Figure 59: Relative comparison of countries based on PEST analysis 92
- Figure 62: Norway’s GDP per capita, 2011-2016 95
- Figure 63: Population growth in Norway, 2011-2016 96
- Figure 64: Consumer Price Index, Norway, 2010-2016 97
- Figure 65: Age Profile, Norway, 2016 98
- Figure 66: Consumption of Bakery & Cereals by Gender, Norway, 2016 99
- Figure 67: Consumption of Bakery & Cereals by age, Norway, 2016 101
- Figure 68: Consumption of Bakery & Cereals by education, Norway, 2016 102
- Figure 69: Consumption of Bakery & Cereals by urbanization, Norway, 2016 103
- Figure 70: About GlobalData 146