Enabling Successful eCommerce for Small Midsized Businesses
eCommerce has become the primary sphere of customer engagement. Customers now tend to investigate sellers and products online and through social media before making a purchase.
At the same time, eCommerce has developed into a popular customer sales channel. It dominates the market for buying “soft” virtualized products and services, or “X anything as service”, including entertainment, software, and tickets that are deliverable online. It also supplements, but contrary to many predictions, has not yet supplanted bricks-and-mortar for “hard” shippable products.
All companies are faced with adapting to eCommerce and keeping up with rapidly changing developments. But small to midsized businesses (SMBs) are particularly challenged due to their limited resources. Yet SMBs are often in a better position than enterprises to convert customer browsing to sales through greater agility and richer customer and market knowledge.
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