2018 Western Europe Outlook

2018 Western Europe Outlook


Western European markets will record strong performance in 2018, after risks subsided during 2017. However, multinationals are unlikely to see a considerable acceleration in consumer and business demand in 2018 unless governments implement reforms.

The business landscape will be attractive in large markets like Germany and France, and southern Europe will offer growth opportunities, especially Spain, as fundamentals improve rapidly. As macroeconomic conditions remain favorable, competition will increase.

With careful execution and a special focus on customer segmentation and redefinition of value proposition, businesses can capture the solid opportunities across the region in 2018.

What you will learn

  • What are the main drivers shaping the outlook for Western Europe
  • How will the country-level outlooks for France, Germany, Greece, Italy, Spain and the United Kingdom evolve
  • Which scenarios and disruptors will have the greatest impact on the region
  What you will receive
  • Immediate access to the 43-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
2018 Western Europe Outlook
DuckerFrontier View on Western Europe
Western Europe Remains Attractive
The Recovery is Strengthening
WEUR Growth: Cyclical or Structural?
Mapping The 2018 Reforms
Conditions for EU Breakout Growth
Banking Sector Risk has Subsided
2018 Western Europe Drivers
Driver #1: Consumer Demand
Driver #2: Public Spending
Driver #3: Low-Inflation Environment
Driver #4: Exchange Rate Dynamics
Western Europe Megatrends
Recommendations for Action
Industry Implications
Western Europe’s Diverging Dynamics
Consumer Goods
Country Outlook
2018 France Outlook
2018 Germany Outlook
2018 Greece Outlook
2018 Italy Outlook
2018 Spain Outlook
2018 United Kingdom Outlook
Scenarios And Disruptors of Western European Performance in 2018
Eurozone in 2018: Scenarios Overview
Western Europe in 2018: Disruptor Summary
Disruptor #1: Italian Populism Shock
Disruptor #2: Greece Leaves the Eurozone
Disruptor #3: Migrant Crisis Redux
Disruptor #4: UK Leaves EU Customs Union
Disruptor #5: Brexit Canceled
Disruptor #6: China Hard Landing
Disruptor #7: Oil Price Rebound
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