Sub-Saharan Africa Market Prioritization

Sub-Saharan Africa Market Prioritization


Sub-Saharan African markets, like other global emerging markets, are under economic pressure as a result of low oil prices, a strong US dollar, and the slowdown in China. This has created a “new normal” for growth in Sub-Saharan Africa, in which some markets will fall behind, while others will remain attractive.

Companies should reassess their market portfolios to ensure that they are focusing on the countries that not only provide the largest opportunity and best fit for their businesses, but that are also resilient against external shocks. This report arms business leaders with an actionable process, framework and template to prioritize markets in Sub-Saharan Africa.

What you will learn

What is the true potential of Sub-Saharan Africa for your business
Which markets represent the greatest opportunity for your business
Understand how companies can incorporate important internal and external considerations into their planning process

Executive Summary
Adapt to Sub-Saharan Africa’s New Normal
A Fresh Approach to Market Prioritization
Measure Risk-Adjusted Opportunity
Conversations to Have With Your Team
Select the Most Resilient Markets
Sample Results
Measure Business Fit of Selected Markets
Assess the Operating Environment
Assess the Industry Landscape
Assess Internal Capabilities
Diagnostic Survey
Divide Sub-Saharan Africa into Sub-Regions
Process Summary
About Frontier Strategy Group

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