Sub-Saharan Africa 2020 Outlook

Sub-Saharan Africa 2020 Outlook


Opportunities abound for MNCs to accelerate business in Sub-Saharan Africa by expanding in high-growth markets and capitalizing on new opportunities across a diverse array of industry verticals. Positive drivers include rising consumer and government spending, healthy investment, and - in several key markets - supportive reforms. Yet the outlook for the next 12-18 months also includes several downside factors that, without careful forward planning, could undermine sales performance and margins. With pressure growing for SSA to augment business in weaker-performing Europe, Middle East, and Africa regions and corporate expecting swifter returns on investment than in past years, regional executives will need to develop highly focused strategies to win in 2020. Key components include efficient market expansion processes, resilient route-to-market structures, and an offering that can tap into shifting customer value perceptions and stand up to rising competition.

What you will learn

  • What are the key trends businesses need to prepare for
  • How to defend against major shifts in the global economic environment
  • Understand how companies across the region can take action now
What you will receive
  • Immediate access to the 46-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
Our View on SSA
SSA in the Global Context
Take Steps to Drive Growth in Your SSA Business
Drivers of SSA Regional Outlook
Export Demand Will Provide Minimal Uplift
FX Volatility Persists
Upward Pressure on Interest Rates Will Ease
Mineral Commodity Revenues Moderate
Agriculture Commodities Stabilize
Investment Continues to Grow
China Will Play a Significant Role in SSA in 2020
Reforms Improve Conditions, But Unevenly
Politics Will Generate Volatility and Risk
Public Sector Spending Grows But Priorities Shift
Issue in Focus: Continental Free Trade Agreement
Impacts on MNCs
Demand Will Grow, But Moderately: B2C
Demand Will Grow, But Moderately: B2B
Demand Will Grow, But Moderately: B2G
New Opportunities Offer Scope For Growth
Cost Pressures Across SSA Will Persist
Customers Will Demand More Value
Risks Will Rise Across SSA
Challenges to Building Scale Will Remain
Priority Actions
1. Reconsider Market Prioritization Approach
2. Update Value Proposition
3. Ensure Efficient and Effective Route to Market
4. Shift to Proactive Channel Management
5. Use Scenarios and Plan for Risks
Subregional and Country Outlooks
South Africa Outlook
Nigeria Outlook
Kenya Outlook
West Africa Outlook
Southern Africa Outlook
East Africa Outlook
Central Africa Outlook
About DuckerFrontier

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook