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2018 Sub-Saharan Africa Outlook

2018 Sub-Saharan Africa Outlook


Sub-Saharan Africa’s (SSA’s) growth will improve fractionally in 2018, buoyed by greater currency stability in most markets, greater levels of investment, and the easing of drought conditions that plagued East and southern Africa in 2016–2017.

Low global prices for oil and metals will dampen prospects for markets dependent on extractives, and consequently demand in these markets will be subdued. Oil-importing economies, notably in East Africa, will accelerate.

As customers emerge from the post-2014 oil price crash environment, the nature of demand will change: Business-to-Consumer (B2C), Business-to-Business (B2B), and Business-to-Government (B2G) segments will all become more discerning and value conscious. This will require adaptations in strategy and execution that businesses need to integrate into their 2018 SSA plans

What you will learn

  • What is the long-term outlook for businesses investing in Sub-Saharan Africa
  • Which macroeconomic and geopolitical drivers matter most in 2018
  • Understand the risks to watch and signposts to monitor in SSA
What you will receive
  • Immediate access to the 53-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
Section 1: FSG View on Sub-Saharan Africa
Sub-Saharan Africa Growth is Moderating
Demand Profiles are Changing
Market Resilience Will Be Critical
Focus on Healthy Consumer Markets
Reprioritize Your Market Portfolio
Reassess Consumer Segments
Megatrends Drive the Long-Term Outlook
Economic Diversification
Consumer Spending
Foreign Investment
Government Spending
Natural Resources
Infrastructure Investment
Technological Innovation
Rising Government Debt
Growing Inequality
Political Reform Process
Section 2: Drivers of Sub-Saharan Africa's Performance in 2017
 Driver #1: Low Commodity Prices
 Driver #2: Currency Volatility
 Driver #3: Ease of Doing Business
 Driver #4: Political Transitions
 Driver #5: Moderately Improving Weather
 Driver #6: Rising Business Costs
 Implications for Action
Section 3: 2018 Country and Sub-Regional Outlooks
 Sub-Saharan Africa Sub-Market Clusters
 West Africa Outlook
East Africa Outlook
Southern Africa Outlook
Central Africa Outlook
Nigeria Outlook
South Africa Outlook
Kenya Outlook
Angola Outlook
Section 4: Scenarios & Disruptors
Disruptor #1: Sustained Oil Price Collapse
Disruptor #2: China Hard Landing
Disruptor #3: Trump Trade Chaos
Disruptor #4: RIP PAX Americana
Disruptor #5: Nigeria President Dies
Disruptor #6: DR Congo Chaos Escalates
Disruptor #7: EAC Trade Talks Break Down
Disruptor #8: ANC Split
About Frontier Strategy Group

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