North Africa Channel Strategy
Capturing North Africa’s opportunities requires the establishment of a cost effective channel structure that is not only ideal for each individual market, but that can allow companies to scale their investments across the region.
However, this is usually a difficult process for multinational companies due to the distinct local dynamics of each market, their complex relationships with each other, and the difficulties in securing company resources for the region to their small size relative to the Gulf Cooperation Council (GCC).
Thus, executives must drive a strategic approach to structuring their channel in North Africa by ensuring that the key stakeholders in their company agree on the size of the opportunity in each market and company specific factors that condition a certain channel; consider the implications of market driven factors on their channel strategy; and determine whether certain resources allocated to a country can be scaled to the rest of the region.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook