Market Monitoring Playbook

Market Monitoring Playbook


Even the best-laid plans are frequently upended by unexpected economic and political events, especially in international markets.

Companies that adapt quickly and smoothly to market surprises incorporate external leading indicators into their regular management dashboards and business-review cadence, and apply disciplined course-correction processes.

This report presents frameworks and leading practices that prepare a global organization to quickly minimize risk and seize opportunities when the unexpected occurs.

What you will learn

  • A step-by-step system to monitor key markets for change
  • How businesses can build contingency plans to minimize risks and capitalize on opportunities
  • Leverage actionable diagnostics to assess organizational effectiveness

Executive Summary
Section 1: Why Invest in Market Monitoring Capabilities--
  Market Monitoring Diagnostic
  FSG Market Monitoring Playbook
  Expect the Unexpected
  Resilience to Change Drives Performance
  Assumptions Often Disregarded in Execution
  Capability Investments Pay Off
  Overview: Market Monitoring
  Overview: Risk Tracking & Contingency Planning
  Overview: Course Correction & Change Management
Section 2: Market Monitoring Process13-
  Emerging Markets Are Difficult to Monitor
  MNCs Tend to Monitor Lagging Data
  Desired Data is Often Unreliable
  Link Performance to External Drivers
  Define a Data Collection Plan
  Leading Indicators Provide Early Warnings
  Select External Drivers of Performance
  Monitor Subnational Market Trends
  Design Forward-Looking Dashboards23-
  Align Monitoring With Review Cadence
Section 3: Risk Tracking & Contingency Planning26-
  Unpleasant Surprises Can Undermine Plans
  Document Assumptions and Risks to Plan
  PEST(EL) Gives Comprehensive Trend Analysis
  Different Types of External Change
  Scenario Analysis Makes Sense of Many Risks32-
Section 4: Course Correction & Change Management39-
  Ad-Hoc Adjustments is the Norm
  Diagnose Root Causes of Missteps
  Analyse External and Internal Root Causes
  Calibrate Scope and Urgency of Change
  Assess Need for Drastic Strategy Reset
  Evaluate Near-Term/Long-Term Tradeoffs
  Identify Stakeholders for Change
  Engage Local Teams in Strategic Thinking
  Manage Scope and Timing of Change
  Build a Library of Tactical Responses
  Compare Course-Correction Alternatives
  Apply Change Management Disciplines52-
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