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India Subnational Prioritization

India Subnational Prioritization

Overview

India is drawing increased international attention as one of the most resilient economies in an uncertain global economic environment. However, given the size and complexity of the market, there are substantial economic disparities within the country.

Additionally, gradual liberalization and rapid decentralization are exacerbating already-significant regional differences. These factors make a state-level strategy acutely important for India.

With this in mind, FSG developed a three-step framework for companies to prioritize and categorize states in India based on opportunity and business fit, allowing business leaders to make more informed decisions and strengthen their India strategic plans.

What you will learn

  • Why state-level is the ONLY way to approach India
  • How to determine which states represent the greatest opportunity
  • Understand key regional differences that can determine success or failure in the market


Executive Summary
Making the Case for Subnational Prioritization
  At a Glance: Priority States for B2B Companies
  At a Glance: Priority States for B2C Companies
  A Subnational Approach is Crucial for India
  The Increasing Importance of India's States
  Characterizing Indian States
  Strengthening Your India Strategic Plan
Prioritization Framework and Methodology
  FSG's Market Prioritization Framework12-
Develop an Effective India Strategy By Prioritizing States
  State Prioritization Framework for India
  Prioritizing States for B2B Companies22-
  Prioritizing States for B2C Companies25-
  Category 1: Enhance Performance
  Category 2: Expand Presence
  Category 3: Explore Potential
A Deeper Dive into the High-Performing States
  Maharashtra Dominates the Rankings
  Gujarat is India's Premier Investment Hub
  Tamil Nadu Remains an Industrial Powerhouse
  Karnataka's Knowledge Economy Expands
  Delhi Increases Its Competitiveness
Appendix
  FSG's Market Prioritization Tool for India
  Ranking Methodology
About Frontier Strategy Group

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