Global Leadership Briefing - July 2019
The global economy has continued its slowing trajectory, leading central banks to delay or cancel further tightening measures. The added policy stimulus will work and should help stabilize economic performance in the second half of 2019. A return to trade negotiations between the United States and China is a positive signal for multinationals, but continued trade-driven conflict is likely. Coupled with persistent geopolitical uncertainty, this raises significant challenges as multinational executives enter the planning season for 2020. Multinational executives should prioritize incorporating scenario-based frameworks into their planning processes to prepare for different policy environments. Despite external risks, companies, particularly in B2B sectors, are increasingly looking to build customer-centric organizations as they manage the threat of commoditization in an increasingly competitive business environment.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook