While the macroeconomic conditions in Europe, Middle East and Africa (EMEA) are likely to stabilize in 2017, multinational companies are unlikely to see a reversal of current low economic growth and exchange rate and political uncertainty, both in 2017 as well as in the medium term.
This requires a revisit of the broader regional strategy assumptions, better balanced regional portfolios, as well as very clear prioritization of investments given constrained resources and margins under pressure.
Companies will still find plenty of opportunities in the region, but these will increasingly be driven by a portfolio approach that creates buffers for underperformance between and within markets, agile local execution, and deeper localization in priority markets.
What you will learn
What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
Which scenarios and disruptors will have the greatest impact on the region
What you will receive
Immediate access to the 47-page PDF report
Exclusive email updates covering emerging markets business topics