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2018 EMEA Outlook

2018 EMEA Outlook

Overview

While the macroeconomic conditions in Europe, Middle East and Africa (EMEA) are likely to stabilize in 2017, multinational companies are unlikely to see a reversal of current low economic growth and exchange rate and political uncertainty, both in 2017 as well as in the medium term.

This requires a revisit of the broader regional strategy assumptions, better balanced regional portfolios, as well as very clear prioritization of investments given constrained resources and margins under pressure.

Companies will still find plenty of opportunities in the region, but these will increasingly be driven by a portfolio approach that creates buffers for underperformance between and within markets, agile local execution, and deeper localization in priority markets.

What you will learn

  • What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
  • How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
  • Which scenarios and disruptors will have the greatest impact on the region
  What you will receive
  • Immediate access to the 47-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases
 


Executive Summary
Section 1: FSG View on Europe, Middle East & Africa (EMEA)
EMEA in Global Context
EMEA in 2020
Thriving in the New Normal
Focus on Five Key Actions in 2017
1. Optimize Your Regional Portfolio
2. Align Execution Around Segments
3. Enhance Channel Sophistication
4. Develop a Localization Strategy
5. Manage Ongoing Disruptions
Section 2: Drivers of EMEA Performance in 2017
Driver #1: Weak Global Growth
Driver #2: Low Commodity Prices
Driver #3: Currency Volatility
Driver #4: Political Disruption
Driver #5: Rising Business Costs
Implications for Action
Section 3: Sub-Regional Outlooks
FSG View on Western Europe
FSG View on Middle East & North Africa
FSG View on Sub-Saharan Africa
FSG View on Commonwealth of Independent States
FSG View on Central Europe
Section 4: Industry Outlooks
Consumer Goods
Healthcare
Industrials
Technology
Section 5: Scenarios & Disruptors of EMEA Performance
EMEA in 2017: Scenarios Overview
EMEA in 2017: Disruptor Summary
Disruptor #1: China Loses Control
Disruptor #2: Sustained Oil Price Collapse
Disruptor #3: Eurozone Banking Crisis
Disruptor #4: G7 Trade Retreat
Disruptor #5: Trump & Putin Discredit NATO
Disruptor #6: Russia Economic Mismanagement
Disruptor #7: Turkey Financial Collapse
Disruptor #8: Iran Deal Unravels
About Frontier Strategy Group

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