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2016 EMEA Outlook

2016 EMEA Outlook


High volatility, elevated political and economic risk, and underperforming growth will characterize the environment in EMEA not only for the rest of 2016, but for the next 18-24 months.

Instead of simply adapting short-term strategies in anticipation of a recovery, EMEA business leaders must re-set their long-term assumptions and strategies for the region, while carefully prioritizing markets, customer segments, and industries in the short term.

In a highly competitive market that offers little room for error, EMEA regional leadership teams need to set the right tone for local teams and partners through a combination of clear mandates, effective incentives, and ongoing support.

What you will learn

  • What are the main drivers shaping the outlook for the Europe, Middle East & Africa region
  • How will the sub-regional outlooks for key markets like Sub-Saharan Africa, Western Europe, and Eastern Europe evolve
  • Which scenarios and disruptors will have the greatest impact on the region

Executive Summary
Section 1: FSG View on Europe, Middle East & Africa (EMEA)
  EMEA in Global Context: General Slowdown
  It's Time to Stop Waiting for the Recovery
  Redefine Where Opportunities Lie...
  ...And Focus on the Long Term
Section 2: Drivers of EMEA Performance in 2016
  Driver #1: Weak Global Growth
  Driver #2: Low Commodity Prices
  Driver #3: Emerging Market Foreign Exchange Volatility
  Driver #4: Rising Political Instability
  Implications for Action
Section 3: Sub-Regional Outlooks
  FSG View on Western Europe
  FSG View on Central & Eastern Europe
  FSG View on Sub-Saharan Africa
  FSG View on Middle East & North Africa
Section 4: Industry Outlooks
  Consumer Goods
Section 5: Scenarios & Disruptors of EMEA Performance
  EMEA in 2016: Scenarios Overview
  EMEA in 2016: Disruptor Summary
  Disruptor #1: China Financial Crisis
  Disruptor #2: Eurozone Recession
  Disruptor #3: Oil Price Collapse
  Disruptor #4: Unexpected Syria Spillover
  Disruptor #5: Widespread Social Upheaval
  Disruptor #6: Protectionist Policies Hurt MNCs
Section 6: Implications for Strategy & Execution
  Focus on Five Key Actions
  1. Create a Balanced Regional Portfolio
  2. Build a Strong Regional Team
  3. Structure Effective Channel Partnerships
  4. Localize to Improve Market Position39-
  5. Manage Ongoing Disruptions
About Frontier Strategy Group

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