Source du Pays SA in Soft Drinks (Cameroon)
The aim of Source du Pays is to distribute high-quality products at affordable prices. The company has a policy of aggressive marketing for its popular Planet brand and aims to become the leading soft drinks operator in Cameroon, overtaking Société Anonyme des Brasseries du Cameroun (SABC), the industry leader.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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